Philips Parallel Lines: A Cinema 21:9 production
In DDB London’s new campaign for Philips, five RSA directors were commissioned to create a series of short films all using the same script. There are millions of ways to tell a story. There’s only one way to watch one. The Philips Cinema 21:9 television.
unit9 was commissioned to craft a special online media player to premiere the films. The player not only recreates the effect of the Ambilight technology and allows the user to switch between the films, It features a dynamic loader that never makes you wait – specifically engineered to create a seamless user experience, all perfectly framed to emphasise the Tv’s cinematic qualities.
cinema.philips.com
Agency:DDB London / Tribal DDB Amsterdam Brand: Philips
Interactive Director: Robert Bader Technical Director: Yates Buckley Tech Lead: Kanish Patel Producer: Richard Land Production Company: RSA Interactive Production Company: unit9
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AIR TENNIS.
The awesome 2 player tennis game from unit9 is here.
With your iPhone as the racket you’re always on centre court.
You’ve heard of Air guitar?
Well now there is Air tennis.
You can pretend to play tennis with a friend wherever you are.
Play at home, the office, or even at the grocery store, play with your kid in the playground.
But no cheating! The umpire will call out the score and tell you how well you’re doing…
What are you waiting for, hurry go go go while stocks last!
Get it from the iTunes Store
Find out more
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Interactive Director: Robert Bader
Tech lead: Gilles Boisselet Interactive Production Company: unit9
Visa Security Banners – Making of
Life is just sweeter with a credit card. Some sweet live action packed into these banners for Visa. Click play to see the making of video.
see the banners
more from this director
Agency:Saatchi & Saatchi London
Brand: Visa Interactive Director: Robert Bader TV Director: Henry Littlechild (Outsider)
Tech lead: Tony Volpe Producer: Valentina Culatti Alisi TV Production Company: Outsider Interactive Production Company: unit9
Happy Valentines from Häagen-Dazs
A banner campaign that became a TV commercial to show how Häagen-Dazs facilitates shared moments of closeness on Valentine’s Day. A simple message “Every spoonful brings you closer”. That’s romance already!
Brand: Häagen-Dazs Interactive Director: Robert Bader Tech lead: Tony Volpe Producer: Valentina Culatti Alisi Design: Helpful Strangers Sound Design: Pierre Thiebaut
Post Production: JS3D Interactive Production Company: unit9
Heineken – Know The Signs
“Know the signs” is part of the “Enjoy Heineken responsibly”™ marketing plan through which Heineken aims to provide comprehensive information about the advantages and the disadvantages of its products in order to facilitate a balanced consumer choice.
Welcome to my bar. Keep an eye on a crowded bar via CCTV camera. You are looking out for the signs of people drinking too much. The film shot for Internet contains signs of these transformation that users are engaged to find. Once a sign is discovered, user can send their friends an Oddcast viral. Because personal relevance of the Archetypes will drive the viral mechanism, the capability for personalisation is key to the success of the campaign.
unit9 collaborated with TV production company Outsider to set up the interactive logic and also assisted in the shoot of a bar under surveillance, which provides for alternative realities at certain key moments. We created a strong visual identity – a contemporary and fun approach to deliver the underlying message of responsible drinking.
There is a great post on viralblog about the rest of the integrated campaign. Read the news story in Contagious magazine. Or check it out in Contagious DVD Eighteen.
knowthesigns.com
Agency: Red Brick Road / Ruby Brand: Heineken
Interactive Director: Robert Bader TV Director: Henry Littlechild (Outsider)
Exec Producer: Valentina Culatti Alisi Tech lead: Yates Buckley Sound FX: Steve Nolan
Producer: Dani Michelon Producer: Ben Roberts (Outsider)
TV Production Company: Outsider Interactive Production Company: unit9
Experience Lodge Saint-Germain
Opening in the summer of 2010, Lodge St Germain is a new lodge hotel and spa, set in 140 acres of grounds in a hidden valley in Languedoc.
Jaques Vanzo brought in unit9 at an early stage to work on the creation of the online presence. Bringing a vision to life in a way that inspires an emotional connection and ultimately a financial commitment.
lodgestgermain.com
Agency: Jaques Vanzo Brand: Lodge Saint-Germain
Interactive Director: Robert Bader Tech lead: Tony Volpe, Riccardo Giraldi
Producer: Victoria Adams Interactive Production Company: unit9
Heart Exhibition
This post-exhibition website enables the user to navigate the information via semantically connected keywords. Developed with Tanuki – unit9’s proprietary 3D engine, the site rearranges itself to best display the information and encourage navigation.
unit9.com/heart
Interactive Director: Robert Bader Tech lead: Marco Scabia Producer:: Valentina Culatti Alisi
Brand: The Wellcome Collection Heart Exhibition Interactive Production Company: unit9
Philips Aurea – Senses Seduced
The Philips Aurea is an advanced flat panel TV that uses light to enhance the action on screen. Tribal DDB brought together a formidable combination of talent, setting a new benchmark. Won Kar-Wai Directed a short movie to showcase the amazing Aurea lighting effects. Vincent Peters Photography, and Mark Slater scored the website as if it were a film. It was recorded at London’s Abbey Studios By elements of the London Symphony Orchestra. All brought together on a beautiful stage crafted by unit9.
www.aurea.philips.com (you tube)
making of (youtube)
Agency: Tribal DDB New York & Amsterdam Brand: Philips
Interactive Director: Robert Bader Tech lead: Tony Volpe Producer:: Valentina Culatti Alisi
Interactive Production Company: unit9
Centerplan.dk
From the second the main menu loads from the position of your cursor, you feel completely in control. The site rearranges itself to best display the information. Rewarding the user for curiosity, the site draws you deeper into the carefully layered content.
unit9.com/centerplan
Agency: Jaques Vanzo Brand: Centerplan.dk
Interactive Director: Robert Bader Tech lead: Yates Buckley Producer: Thomas Kaiser
Interactive Production Company: unit9
Nike + Banner
A rich media banner that dynamically visualizes daily data from the Nike+ website. The stats for Kilometers pounded, runs logged and calories burned are represented by little runners arranging and re-arranging themselves to display the numbers.
unit9.com
Agency: Wieden & Kennedy London Brand: Nike +
Interactive Director: Robert Bader Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
Adobe Creative Mind
The approach to this project had one simple rule: speak to designers in their own language. We were able to communicate on an informal level and immerse the user in a surreal environment of creativity and possibility.
unit9.com/creativemind
Agency: Goodby Silverstein & Partners San Francisco Brand: Adobe
Interactive Directors: Alex Jenkins, Robert Bader Tech lead: Yates Buckley
Interactive Production Company: unit9
Adobe Acrobat 3D
unit9.com
Agency: Goodby Silverstein & Partners San Francisco Brand: Adobe
Interactive Directors: Robert Bader Tech lead: Yates Buckley
Interactive Production Company: unit9
