Frank The Fruitcake
unit9 director Michael Sugarman and the Martin Agency present a unique and interactive Christmas gift for Walmart: Frank the Fruitcake is coming to your Facebook page for Christmas.
To keep the feeling real and less “digital”, Frank the Fruitcake was shot using puppetry on a physical set. When Frank arrives on your Facebook page as your special Christmas gift, he’s determined not to be sent away again. There’s only one problem: He never stops talking .
Fruitcakes are the Christmas gift nobody wants, which end up in an infinite cycle of passing on. That’s the idea behind Frank. A “send him away” button hovers above Frank as he goes on and on about himself, his special skills, and his hang-ups, but he’s not about to let himself be send away again without a fight.
Who would you share him with?
Frank The Fruitcake | Read the Mashable article | view the making of | more from this director
Agency: The Martin Agency Brand: Walmart Director: Michael Sugarman Interactive Producer: Claudio Bellanga Executive Producer: Piero Frescobaldi Technical Lead: Keita Kuroki Developer: Tomasz Brunarski, Silvio Paganini Design: Jarrod Castaing, Josh Smith Animation: Edmund Fung, Benz Vontagnee Sound Design: Steve Nolan Live Action Producer: Michelle Craig Director of Photography: Carl Burke Live Action Production: Holster Studios Production Company: unit9