unit9 » Takayoshi Kishimoto (Kishi)

Brand Toys

Brand Toys revolutionizes the way we see brands and their characteristics. With careful creative direction from Takayoshi Kishimoto and Roxik’s pioneering 3D engine, Brand Toys breaks the mould in brand data visualisation as we know it.

The Brand Toys engine analyses intricate data from Millward Brown’s BrandZ survey (as well as social media inputs) and generates a toy that reflects each brand’s personality and standing in the world, from thousands of possible outcomes. Users are able to search brands, do side by side brand comparisons and even get their chosen toys built in the real world. The team was expertly led by Technical Director Yates Buckley, for JWT London.

create a brand toy | more from this director

Agency: JWT London Brand: JWT Director: Takayoshi Kishimoto & Roxik Executive Producer: Valentina Culatti Technical Director: Yates Buckley Project Manager: Eleanor Bourdillon-Miller Designer: Anders Andersson Production Company: unit9

Hayward Gallery – Move Choreographing You

Move: Choreographing You is the first major exhibition on the interaction between art and dance/movement/choreography since the early 1960s The exhibition has been designed by Amanda Levete Architects and is supported At points throughout the exhibition by an interactive designed by unit9, which brings together photographs and films of 120 of some of the most important performance works from the last 50 years. The archive will enable visitors to watch well known works and rarely seen performances by artists and choreographers, that will re-present the history of the longstanding affinity between art and dance.

View the opening night

move.southbankcentre.co.uk

Agency: Amanda Levete Architects Brand: The Hayward Gallery Producer: Wai-Ming Wee Creative Director Takayoshi Kishimoto Interactive Director: David Hoe Developer: David Hoe Interface Design: Luciano Foglia Interactive Production Company: unit9

Pepsi MAX IT Legends

The site will ultimately host 3 competitions featuring user generated content. It kicks off with an appropriately timed Football challenge, with Film and Music challenges to follow.

Upload a 60 second taster that proves you and your mates have got what it takes to keep the football spirit alive and get the crowd going. You could win £50.000 smackeroons to help you bring to life your own legendary football experience.

maxitlegends.com

Agency:AMV BBDO Brand: Pepsi Max
Producer: Luke Ritchie Tech Lead: Sergio Garcez Interactive Director: Kishi Production Company: Outsider Interactive Production Company: unit9

Audi Q5 – We’ve unboxed the box.

A very striking and technically challenging “page peel” format ad, in which the character appears to start from a corner of a website and fold it over to reveal the ad. The campaign ran on the Telegraph website and had 3 levels. A homepage takeover, the full-page peel and individual expandable formats. A 30% increase in web visits and 70% increase in brochure requests during the campaign period.

see the banners

Agency: BBH London Brand: Audi
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Wai Ming Wee
Interactive Production Company: unit9

Comcast Town

Welcome to Comcast Town. A website that mixes gaming, with social networking and engaging user interaction.

Users design their ideal Comcast crib. Then, they fine-tune it and start to accrue currency. And finally, they engage in the world full-on.

Personalization is the key. We designed an interactive environment where users can select, buy, change layout, and make up their room as a reflection of themselves. Residents can even add a note to each item of they have. So that the visitors can glean more of the resident’s personality.

unit9 Technology worked closely with Facebook to provide one of the few Facebook Connect enabled Flash sites online today. It allows users to quickly register by using their Facebook account and seamlessly invite friends, and share activities in the Comcast Town.

comcasttown.com

Agency: Goodby Silverstein & Partners San Francisco Brand: Comcast
Interactive Director: Takayoshi Kishimoto Art Direction and Design: Helpful Strangers
Tech lead: Tony Volpe, Gilles Boisselet Producer: Valentina Culatti
Illustration, Character Design & 3D Animation: Nexus
Interactive Production Company: unit9

Samsung – Music

Samsung have teamed up with Bang & Olufsen for the speakers in their new phones. The Microsite highlights these attributes, But beyond the obligatory slick brochureware we were asked to create an interactive component that would engage visitors and reinforce the association between Samsung and Music.In order to facilitate the rollout into 30 territories the solution needed as little copy as possible.

What better way to create the association than let you compose music. Taking the Japanese Zen Garden as a reference, we imagined a minimal, interactive music tool enabling you to compose and create personalized music in a 3D soundscape. Fly through it, Then save it to the gallery or export it to your blog.

Instead of Zen Garden’s stones we use coloured blocks that dance to the sound and rhythm of your music. All controlled by code with an infinite number of possible combinations, the site gives a unique experience every time. A space to be filled with your imagination.
music.samsungmobile.com

the making of

Agency: Mather London Brand: Samsung Mobile
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Rakesh Patel Project Manager: Fred Chak
Interactive Production Company: unit9

Jumpland
A site to commemorate the 40th anniversary of famous manga publisher Weekly Shonen Jump
Comics. in conjunction with manga expos around the world: Paris (France), San Diego (US), Bonn (Germany) and Kamakura (Japan). Flash games help you go back in time to find out more about Jump history… Favourite manga artists post messages on the blog.

jumpland.com

Agency: Dentsu Tokyo Brand: Weekly Shonen Jump
Interactive Director: Takayoshi Kishimoto Tech lead: Riccardo Giraldi Producer: Wai Ming Wee
Interactive Production Company: unit9

The Foster Imposters

Follow the antics of two dumb and dumber chickens trying to get into Foster Farms. This rich media microsite is the online progression of the TV commercials currently airing in the USA. A careful balance of animated feature and retro-style games, the site reinforces the notion that chickens really will do anything to be a Foster Farms chicken.

unit9.com/fosterfarms

Agency: Goodby Silverstein & Partners San Francisco Brand: Foster Farms
Interactive Director: Takayoshi Kishimoto Tech lead: Tony Volpe
Interactive Production Company: unit9

HD DVD Banners – 6 x Sexier than regular DVD

Explosionier explosions, pulse-quickenier suspense and more adjectivey everything. High production values squeezed into these banners.

unit9.com

Agency: Goodby Silverstein & Partners San Francisco Brand: HD DVD
Interactive Director: Takayoshi Kishimoto Tech lead: Tony Volpe
Interactive Production Company: unit9