Domino’s Pizza Hero – iPad app
iPad owners now have the chance to learn the magic of pizza creation and play a game as a real life Domino’s Pizza hero, presented by unit9 director Fredrick Aven and CP+B. The visual look of the game is highly realistic and the experience with the dough, sauce, cheese and toppings strikingly close to real life. Users can make a pizza onscreen and then hit the “Make An Order” tab to order their creation.
The gameplay of the pizza-making simulates daily work life at Domino’s. Starting at the “Pizza Prep School”, the player learns everything needed to make a pizza – just like taking part in the real program at Domino’s Pizza. Additional exciting mini games, from pizza cutting to bubble popping, encourage you to improve your pizza making skills and become legendary. Compete against other players on the leaderboard and share your scores on Facebook and Twitter.
Download the free Ipad app | Read the Mashable article | more from this director
Agency: Crispin Porter & Bogusky Brand: Domino’s Pizza Director: Fredrick Avén Interactive Producer: Carmela Di Prinzio Project Manager: Suyin Looui Technical Lead: Dimitris Doukas Lead Developer – Unity: Dave Rzepa Design: Helpful Strangers Design Lead: Anders Andersson Designer: Elena Lombardi 3D: Sophie Langohr, Felipe Hansen, Jarrod Castaing Sound Design: Steve Nolan Production Company: unit9
McDonald’s Monopoly Original Race
The McDonald’s Monopoly Original Race promotion is run every year, involving an on-pack promotion, which gives customers vouchers showing a promo code with products they buy from McDonalds. With this code, the customer goes online and enters the game designed this year by unit9, to be in eith a chance to win 10,000 Euro every day.
To make the win/no win situation more fun and engage users, unit9 director Fredrick Aven was asked to create a youtube channel takeover. The race takes place on a gigantic version of the Monopoly board in a flash based branded youtube channel. Using facebook connect, the users profile picture is embedded in one of the runners. In addition to the youtube channel takeover, unit9 also designed a trailer and an interactive MSN banner to direct users to the game.
Youtube | more from this director
Agency: DDB Paris Brand: McDonald’s Director: Fredrick Avén Interactive Producer: Roxanne Nazrudeen Project Manager: Eleanor Bourdillon-Miller Technical Lead: Bruno Ribeiro Animation: Sam Cundall, Maki Yoshikura Design: Helpful Strangers 3D: Kettle Studio Production Company: unit9
Fruit Shoot: Champion of the Playground
Kids can compete with each other in a virtual playground with Britvic’s Champion of the Playground, a branded online gaming platform that merges real world activity with online bragging rights.
Micro-chips embedded in bespoke digitised skipping rope and hackysack record a code when the child practices certain skills. Every kid in the country competes on one gigantic leader-board. The more they play, the higher they score. The website includes webcam games encouraging sporting activity at home.
compete to become champ | more from this director
Agency: BBH London Brand: Fruit Shoot Director: Fredrick Avén Interactive Producers: Carmela Di Prinzio & Roxanne Nazrudeen Technical Partner: Yates Buckley Tech Lead: Kanish Patel Design: Fredrick Aven & Elena Lombardi Sound: Steve Nolan Production Company: unit9
Kellogg’s: Krave Krusader – now for iOS & Android
In your relentless pursuit, you must run through the Krave world catching as many Choc Chunks as you can, while trying to avoid or smash through all the obstacles and jumping the gaps. Collect the many different power-ups as you go to help you along the way to a winning score. Each week, one Top Krusader wins a limited edition prize pack!
Don’t forget to top up your score by collecting as many chunks on the move as you can in ‘Choc Pursuit’, which uses Google Maps to determine your location, and alert you to nearby chocolate…
free iOS download | free Android download | view the Facebook version | more from this director
Agency: CMW London Brand: Kellogg’s Krave Director: Fredrick Avén Interactive Producer: Carmela Di Prinzio Project Manager: Suyin Looui Technical Director: Gilles Boisselet Technical Lead: Dimitris Doukas Production Company: unit9
Got Milk: Green Lantern
In anticipation of the 2011 movie release of “Green Lantern”, unit9 were approached by Deutsch to build a website consisting of augmented reality games that challenge and entertain users, to see if they have what it takes to join DC Comics superhero elite.
By competing in a bunch of online challenges that utilise webcam technology and augmented reality, users can pass a variety of challenges.
This unique but highly immersive method of manipulating gameplay, was a huge technical challenge. Hand detection algorithms tend to be based on highly optimised C++ libraries that perform pattern recognition in order to detect the hand. But we had to develop a hand detector based on Flash in Actionscript3 (a slower language than C++) we used lots of mixed digital media to keep the site fast and responsive so it would work seamlessly on a low bandwidth, without compromising playability or design.
Are you Lantern worthy? Take the test. | more from this director
Agency: Deutsch Brand: Milk PEP Director: Fredrick Avén Interactive Producer: Carmela Di Prinzio Project Manager: Pritty Gilbey Design: Josh Smith & Edmund Fung Tech Lead: Marco Scabia Lead Developer: Bruno Imbrizi Development: Anthony Boutet (Little Suckers) Motion Graphics/Animation: Edmund Fung, Benz Vongatanee, Josh Smith & Maki Yoshikuro 3D: Sophie Langohr Sound: Steve Nolan Production Company: unit9
Adobe Museum of Digital Media
The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities. The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world.
It’s all about starting a conversation. This project is not targeting the usual digitally savvy crowd, but looking out to reach people who normally don’t relate to technology and digital.
The project has attracted world-class creative and curatorial talent – The inaugural exhibition – “Valley” is by American artist Tony Oursler and curated by Bard College’s Tom Eccles. “Valley” is a theoretical dissection of the internet, made up of video, audio recordings, drawings, interactive art and animations, that explore the relationship between humans and technology.
visit the valley exhibit
Future exhibits will include work from Internationally acclaimed Japanese Artist Mariko Mori, and John Maeda president of the Rhode Island School of design.
The museum was a close collaboration between Adobe, Goodby, Silverstein and Partners under the leadership of Rich Silverstein; Filippo Innocenti, co-founder of Spin+ (architecture); and Piero Frescobaldi of unit9.
visit the museum
Agency: Goodby, Silverstein & Partners Brand: Adobe Interactive Director: Fredrick Avén Technical Director: Gilles Boisselet Technical Lead: Keita Kuroki Producers: Carmela Di Prinzio & Agi Szelestey Visual FX: Benz Anuwat Vongtanee & Edmund Fung 3D Specialist: Jules Stevenson & JS3D Interactive Production Company: unit9
Samsung – Style
A very simple yet powerful idea that showcases the functions and capabilities in a beautiful, stylish, easy to navigate and simple to understand way.
samsungmobile.com
Agency: Mather London Brand: Samsung Mobile
Interactive Director: Fredrick Avén Tech lead: Tony Volpe Project Manager: Fred Chak
Interactive Production Company: unit9
Häagen-Dazs Loves Honeybees
Did you know Honey bees are having a really hard time? Explore a luxurious field and discover just how important bees are to us. Customize your own bee-mail to raise awareness and help save our stripy pollinating friends.
www.helpthehoneybees.com
Agency: Goodby Silverstein & Partners San Francisco Brand: Häagen-Dazs
Interactive Director: Fredrick Avén Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
Happy Holidays from Framestore CFC
An explosive Flash animation for those visual effects tricksters at Framestore CFC.
Seasons greetings and all that Jazz…
unit9.com
Agency: Framestore CFC
Interactive Director: Fredrick Avén Interactive Production Company: unit9
