MINImaps

MINImaps is a massively multiplayer driving experience, where users can challenge their friends to a race in a MINI car, location, time of day, track and length of their choice. Can’t seem to catch your friends online? Go ahead and challenge a complete stranger to burn MINI rubber, or to beat your hottest time on your very own track.

The creative approach was simple: We had to make the MINImaps driving experience as much fun as possible.

MINImaps uses many things which, technically speaking, don’t particularly like each other; Google Maps, Flash and Facebook – In addition to real time multiplayer gaming, local weather data for each location, individual cars and sounds and crucially, realistic and engaging driving-physics.

“We had to tune creative requirements with technical possibilities, to reach the best possible balance between the two” Recalls Christian Etter, the Director on the project. The project required a particularly experimental approach to successfully combine these technologies in a new way.

play MINImaps | more from this director | view the making of

Agency: DDB Paris Brand: MINI Director: Christian Etter Interactive Producer: Richard Rowe Technical Director: Gilles Boisselet Tech Lead & Developer: Maciej Zasada Visual Flash Developer: Pawel Klimkowski Back End Development : Stefano Guidolin & Thomas Pedoussaut Designers: Edmund Fung & Felipe Hansen Sound Effects: Christiano Sossi Production Company: unit9

EMC: iPhone & iPad App

unit9 presents a Christian Etter app. EMC is an experimental iPhone/iPad game inspired by nuclear physics.

Christian’s concept for EMC was born while reading a book about the architecture of atoms and being struck by both the complexity and simplicity of the nuclear world – EMC is full of colourful electrons, nuclear fusions and electromagnetic forces, all strung seamlessly into this intuitive, simple and addictive game for the iPhone and iPad.

download from iTunes | see more from unit9 apps

Director: Christian Etter Developer: Mario von Rickenbach Production Company: Etter Studio

IBM PointStream: Tennis Visualiser In Action

If you love your Tennis, make sure you have your laptop at your side. New for the 2010 US Open, The IBM PointStream visualiser aggregates and displays match data and stats in real-time to give you insight into the way your favorite players are performing.

How it works

PointStream is live NOW – click here to check it out

Agency: OgilvyOne Worldwide New York Brand: IBM Technical Director: Yates Buckley Producer: Fred Chak Interactive Director: Christian Etter Designer: Edmund Fung Interactive Production Company: unit9

Reebok site launch

Internal video to accompany the launch of the new Reebok website. Explaining the new vision. Challenging the apparel industry in the reality of today’s consumer. Reebok is placing digital at the heart of the brand. Mobile and website integrated with production, Forging a A 2 way dialogue with the consumer making them stakeholders in the brand.

see it here

Agency: Seth Brand: Reebok
Interactive Director: Christian Etter Producer: Susan McCrystal
Interactive Production Company: unit9

Breaking Bad Teaser
The more you interact, as well as how you interact dictates what facets you get shown of this teaser site for the AMC series. “Clicks greatly affect the experience”. The director’s cut includes The mighty vegetarian bacon scene and the uncensored final shot.

unit9.com/breakingbad

Agency: mono  Brand: AMC TV
Interactive Director: Christian Etter Tech lead: Gilles Boisselet Producer: Susan McCrystal
Interactive Production Company: unit9

What’s the real cost?
This interactive experience questions the status quo of the American health care system, and aims to provide consumers with knowledge and tools that will allow them to participate in the movement to reign in health care costs.

It comments on the current status of the health care system, through a highly entertaining and intellectually stimulating experience built around five diverse microsite experiences. It encourages the public to ask questions and use social networking tools to join-in and make the debate louder.

whatstherealcost.org | more from this director

or deeplink to the individual experiences:

resistthesystem.org
5questions.org
costgenerator.org

Agency: North Brand: Regence – Blue Cross/Blue Shield
Interactive Director: Christian Etter Producer: Susan McCrystal Animations/Fx: Mainframe
Sound: Christiano Sossi Development: TYO-id Backend: unit9 tech.
Interactive Production Company:unit9