What’s the real cost?
This interactive experience questions the status quo of the American health care system, and aims to provide consumers with knowledge and tools that will allow them to participate in the movement to reign in health care costs.

It comments on the current status of the health care system, through a highly entertaining and intellectually stimulating experience built around five diverse microsite experiences. It encourages the public to ask questions and use social networking tools to join-in and make the debate louder.

whatstherealcost.org

or deeplink to the individual experiences:

resistthesystem.org
5questions.org
costgenerator.org

Agency: North Brand: Regence – Blue Cross/Blue Shield
Interactive Director: Christian Etter Producer: Susan McCrystal Animations/Fx: Mainframe
Sound: Christiano Sossi Development: TYO-id Backend: unit9 tech.
Interactive Production Company:unit9

Reebok site launch Viral
Viral video to accompany the launch of the new Reebok website. Explaining the new vision. Challenging the apparel industry in the reality of today’s consumer. Reebok is placing digital at the heart of the brand. Mobile and website integrated with production, Forging a A 2 way dialogue with the consumer making them stakeholders in the brand.

see it here

Agency: Seth Brand: Reebok
Interactive Director: Christian Etter Producer: Susan McCrystal
Interactive Production Company: unit9

Breaking Bad Teaser
The more you interact, as well as how you interact dictates what facets you get shown of this teaser site for the AMC series. “Clicks greatly affect the experience”. The director’s cut includes The mighty vegetarian bacon scene and the uncensored final shot.

unit9.com/breakingbad

Agency: mono  Brand: AMC TV
Interactive Director: Christian Etter Tech lead: Gilles Boisselet Producer: Susan McCrystal
Interactive Production Company: unit9