A Crystal Christmas by Swarovski at Harrods
Harrods approached Anrick Bregman to create the online component to ‘A Crystal Christmas inspired by Swarovski’, the 2011 Christmas window display for the world’s most iconic department store. Anrick brings to the web a magical and interactive version of the Swarovski Christmas story – a web experience which acts as the introduction to the story told in Harrods windows, and a film with subtle and playful interaction inviting you to join in.
Working together with the team at Swarovski, the film is the central focus of the experience, but viewers are also able to interact with crystal snowflakes, to browse and purchase items from Swarovski’s five product categories, and to learn more about the heritage of the Swarovski brand.
The finale of the web experience transitions seamlessly into the vision of the actual Christmas windows at Harrods. This connection is the key of the project – a window from fantasy to the real world.
visit the website | view the making of | more from this director
Brand: Harrods/Swarovski Director: Anrick Bregman Producer: Henry Cowling Project Manager: Eleanor Bourdillon-Miller Lead Developer: Magic Socket Technical Director: Yates Buckley Design Lead: Luciano Foglia Music: Arlen Figgis Sound Design: Richard Nathan Live Action Executive Producer: Michelle Craig Live Action Producer: Elliott Tagg Director of Photography: Carl Burke Production Design: Caroline Story Live Action Production: Holster Studios VFX Company: Mainframe Production Company: unit9
Mentos UP2U
UP2U is a browser-based experience holding eight very different, and yet subtly synchronised films. While watching, viewers can switch between different films, they have the choice to choose their flavour. The eight films were written and shot by Anrick and his team in London, each film with it’s own actors, set design, and a bespoke score composed for the project. The site structure making the experience possible was built in Florence by unit9 Italy.
visit Mentos: UP2U | more from this director
Agency: The Martin Agency Brand: Mentos Director: Anrick Bregman Producer: Michelle Craig Live Action Co-Director: Martin Stirling DOP: Carl Burke Technical Director: Yates Buckley Interactive Producer: Richard Rowe Design Lead: Jarrod Castaing Technical Lead: David Hartono Production Design: Caroline Story Editor: Alex Burt Post Production/VFX: Kettle VFX Supervisor: Jules Stevenson Music: Arlen Figgis Sound Design: Richard Nathan Production Company: unit9
Stella Artois: Black Diamond
An immersive mix of real-life cinematic theatre and online interactive storytelling, presented by Stella Artois Black. We follow the infamous black diamond as it passes from person to person and is eventually reunited with it’s rightful owner.
Anrick wrote the Black Diamond in collaboration with Mother and Punchdrunk, and then developed the online component of the story, an interactive film designed to offer the user their own perspective on the Black Diamond story. Set in Paris in the swinging sixties, the story is told through stark black and white imagery, a series of interconnected characters and a rich and immersive stereoscopic soundtrack. The slow drawn out pace and reflective feel set a contrast with the current fast paced action enjoyed by online viewers.
Stella Artois: The Black Diamond | read the Contagious article | more from this director
Agency: Mother London Brand: Stella Artois Director: Anrick Bregman Executive Producer: Piero Frescobaldi Interactive Producer: Fred Chak Technical Director: Gilles Boisselet Design Lead: Jarrod Castaing Trailer Director: Gustavo Sousa Front End Development: Marco Corti Back End Development: Thomas Pedoussaut Sound Design: Richard Nathan Production Company: unit9
Kissing
Kissing was borne out of an experiment with voice controlled video and was made with the intention to bring an emotionally charged and intimate moment into an interactive context. The result is public and yet speaks to the individual. A moment which can be experienced as a group but evokes different responses in all of us.
An online and live projected installation, Kissing was exhibited at OFFF2011 and part of Internet Week Europe.
Tango & Hawaii is a collaborative project by Luciano Foglia and Anrick Bregman. We create sound and visuals that explore the interplay between the randomised mathematical unpredictability of code and the tangible textures and nuances of real life.
entice the couple to kiss | view the making of |more from Tango & Hawaii
Director: Anrick Bregman Visual Artist: Luciano Foglia Production Company: unit9
Converse: Desire
Contemporary interactive storytelling meets traditionally branded music video in this seamless flash-driven microsite for Converse.
unit9’s Anrick Bregman directed ‘Desire’ for Anomaly London, with live action by Rebel and post production by The Mill.
A very collaborative project that gives Facebook users and their friends a chance to feature in a music video alongside Blur’s Graham Coxon, Bill Ryder-Jones (formerly of The Coral) and Platinum-selling artist Paloma Faith.
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Agency: Anomaly Brand: Converse Director: Anrick Bregman Executive Producers: Valentina Culatti & Piero Frescobaldi Video Producer: Charlotte Loynes Live Action: Rebel 3D & Post Production: The Mill Interactive Producer: Fred Chak Technical Director: Yates Buckley Production Company: unit9
Interactive Anime: Attraction
Attraction is the world’s first interactive anime, created by unit9 in collaboration with Studio 4°C, and directed by Koji Morimoto and Anrick Bregman.
It tells the story of Hiro, Koichi and Ren, three kids in Tokyo 2040 who discover that growing up isn’t as fun as it seems at first. The film was commissioned by the French Ministry of Health and DDB Paris, and aims to teach young people in an engaging and innovative way about the dangers of smoking.
Younger kids often can’t escape the impressions of older generations and this includes bad influences like smoking. The story was written to seamlessly connect the linear and interactive parts of the story,and uses webcam motion tracking and subtle Facebook integration to create a truly engaging experience rather than just giving our audience a ‘top down’ message.
The result is a fluid and visceral visual experience, which plays out as one stream of consciousness.
The project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels.
Watch the trailer | Read the Manga comic | View the making of | Experience Attraction
Agency: DDB Paris Brand: Inpes, French Ministry of Health Director: Anrick Bregman & Takayoshi Kishimoto Technical Director: Yates Buckley Lead Developer: David Hartono Producer: Sam Becker Production Company: unit9
Xtreme Xrunch Kart – Unity iPhone Game
The world’s first carrot-crunch-powered video game. ‘Xtreme Xrunch Kart’ is a custom made Unity game for iPhone. Use the accelerometer to manoeuvre a rocket-powered shopping kart whilst crunching real baby carrots to enable gravity-defying tricks.
Download the game from iTunes | view the making of
visit the official XXK website
Agency: Crispin Porter + Bogusky Brand: Baby Carrots / William Bolthouse Farms Inc. Director: Anrick Bregman Technical Director: Gilles Boisselet Producer: Sam Becker Tech Lead: Dimitris Doukas Production Company: unit9
Jaques D’Azur: The King of Cannes
We worked with the folks at Mother to produce an engaging, amusing, personalised, technically boundary-pushing piece of digital ass kickery to support Stella Artois’ sponsorship of the 2010 Cannes Film Festival.
Are you the rightful heir to the Jaques D’Azur’s party week at the Cannes film festival? Flights, helicopter to the hotel, suite and invites to all the best party’s are taken care of and up for grabs. Enter your Facebook login to sit in on the reading of Jaques will…
experience The King of Cannes | more from this director
Agency:Mother London Brand:Stella Artois Director Anrick Bregman Tech Lead: Gilles Boisselet Producer: Sam Becker Production Company: Stink Interactive Production Company: unit9
Toshiba – The Journey of Innovation
An experiential website bringing to life Toshiba as a brand, as well as reaching out to and engaging users by allowing them to spend time with Toshiba’s innovations and products in a new and innovative way. Be curious and creative, experiment and play with your environment and in doing so, find new perspectives and explore What’s Next?
The website detects patterns – we call it gesture navigation. Interact by drawing a zig-zag line, a spiral, an infinity sign. Move around the site simply by drawing a line to where you want to go. Interact with the characters you meet by drawing on them.
We use the loading time as a tutorial. The users interact and play, understanding the grammar we are using to navigate the website.
leading-innovation.com
Agency: Grey London Brand:Toshiba Director: Anrick Bregman Tech lead: Yates Buckley Producer: Rakesh Patel Background illustration: Saizen Media Project Manager: Fred Chak Production Company: unit9
