I am an interactive director. I create commercial and experimental content for the browser and the smart phone, built on a dialogue between the viewer and the story. I am challenged by the idea of creating digital content which is experienced, not just browsed.

My work has been recognised by the Webbys, One Show awards, Cannes Lions, SXSW, The New Media Film Festival and at the D&AD, among others.

I curate the Hoxton Window Project. I explore and exhibit code-generated installation artwork as part of Tango & Hawaii. I was keynote speaker at the Wave Festival in Rio de Janeiro, and spoke at OFFF2011 in Barcelona.

Christian Etter is where science, creativity and design meets interactive. He is drawn to projects based on simple, strong ideas.

Born in the mountaintops of Switzerland, growing up in Zurich where he studied precise Swiss Typography. Christian founded his first multimedia design company, in 2000 worked for various Swiss advertising agencies, and taught classes in Interactive Design and Film Editing.

Later, he worked as a Counsellor for children at the skateboard recreation centre in Lausanne. He then continued Counselling in Bogota, working with sexually exploited children.

After returning from Colombia he worked as a Multimedia Producer in Bern before settling in Milan as Art Director for Saatchi & Saatchi. Christian then joined the Visual Communication Department of Fabrica, United Colors of Benetton’s Communication Research Centre located near Venice.

His next move was to London as an Interactive Director for unit9.

In 2007 he was invited to join the Advisory Board of Design21, a social design network by Felissimo and UNESCO, based in New York City.

Nowadays, aside from running his own Design studio in Switzerland, Christian is working as Interactive Director for unit9, London.

Video killed the radio stars in the early 80s.

But how to tell stories in the digital era, where even 3 minute music videos seem to be too long for this fast paced world? I aim to create interactive stories and experiences that are surprising and sexy enough to engage people with a short attention span. Some of them have been recognised by Cannes Lions, Webby Awards, FWA and film & new media festivals.

My recent works in interactive storytelling has been especially celebrated, with Webby Award nominated project ‘Sufferrosa’ being considered as one of the biggest interactive movies of all time. The movie also has the honour of being presented at prominent festivals around the globe, such as OFFF, Fantasporto, 24.Stuttgarter FilmWinter, Geneva International Film Festival and Moves.

Fredrick honed his skills as a traditionally trained print designer, embracing interactive at unit9.

As an Interactive Director he believes creating a warm and inviting look is important but at the core of every experience is the feeling you get when you leave. You should leave with a good feeling. His projects draw you in to create a sense of emotional attachment.

Fredrick is a firm believer that to create emotion, good work is fueled by love of the craft. There is always something of himself and his team in his projects.

Originally from Sweden Fredrick spent 5 years in the UK before returning to his roots to start his own Interactive Design & Direction studio in Stockholm.

He is creative Partner at Helpful strangers and Interactive director at unit9.

His work has been recognized by the One Show (First Green pencil) the FWA, European design awards.

I direct and design innovative moving image work across commercial and non-commercial strands of the visual arts.  Mass media clients include Sony, Philips, Radiohead, Toshiba, Sony PlayStation and the BBC.

My work has been broadcast worldwide and exhibited at major museums of modern art and cultural institutes including Tate Modern / NFT / ICA (London) / Laforet Museum (Tokyo) / Museum of Contemporary Art (Chicago) / ACMI (Melbourne) / MOMA (San Francisco) / V&A Museum (London) and the Palace of Fine Arts (San Francisco).

Upon graduation in Graphic Design at St. Martins School of Art (London), I experimented with a variety of media to develop innovative approaches in moving image. As a result, I was featured in the Cannes New Directors Showcase, awarded Creative Reviews ‘Creative Futures’ for moving image and subsequently signed to RSA Films for nearly ten years as a director. It was here that I began to develop my film craft skills.

Perhaps my most notable works to date are ‘History of Gaming’ and ‘Future of Gaming’ (two politically provocative short films, now inducted into the National Film Archive), the Radiohead film ‘Like Spinning Plates’, a contemporary raft of innovative design based commercials (Sony / Asics / Orange / MTV etc) and the 2010 future noir short film ‘DarkRoom’ (Philips ‘Parallel Lines’).

I live in London and am a very occasional Visiting Lecturer in Design at the Manchester School of Art.

One of the most basic guidelines for any creative person is this: understand your medium and use it properly.

I’m a filmmaker, and I live in an interactive age. So it’s natural that I should devote myself to understanding and demonstrating what can be done by combining film and interactivity. In other words: using the medium.

People often assume that means interactive stories. Well, combining interactivity and stories can be great. I feel interactive stories only work really well within certain genres – and even then, they have to be done very carefully.

To live at a time when a new creative medium becomes available – letting you describe and reflect the world in fundamentally new ways is one of the most fundamental creative opportunities. I regard myself as very lucky to be living at such a time.

Michael Sugarman is a recognized pioneer in the diagnosis and treatment of equine neuroses. His early detection protocol has been adopted by horse breeders worldwide and is now standard in professional racing paddocks. Cherish, a four year-old thoroughbred presenting profound paranoia, made a full recovery under Michael’s care and went on to place 3rd in the Arabia’s Cup. She continues to race and interact confidently with other horses.

Michael also creates commercials and interactive experiences for brands such as Skittles, Pepsi, and Disney. His work has been honoured at the Cannes Lions and the Cannes young director competition, and featured in Creativity’s Top 20, the FWA, Shots Magazine, and the Journal of Equine Anxiety Disorders.

Robert has created a wide range of projects over the last seven years working in online. Global campaigns for brands like Adobe, Philips, Nike and Heineken have explored the full potential of the web and shown his dedication to storytelling and the attention to detail.

His work draws on his background in fashion photography and interactive technology.

His work has been recognised by Webbies, FWAs, Cannes Lion’s and Bima’s amongst others.

Rob’s digital career began as a designer during the pioneering 8/16-bit computer-games era of the 80’s which lead – through a series of fortunate events – to university studying Film & Graphics, a placement at IBM’s Multimedia Research labs and VJing in the 90’s rave scene.

All these combined to became the foundation of his time in interactive media, with key roles at top UK agencies of the such as Noho Digital (later OgilvyInteractive) and Good Technology, before he starting Preloaded in late 1999. The agency quickly developed a global reputation for its award-winning output of innovative games, interactive stories and entertaining education. During this time he also contributed play and game inspired installation pieces to digital art events including London’s V&A Late-Nights with OneDotZero and the Iconologica festival in Spain.

Over his 17 years in digital, Rob’s work has been recognised by BAFTA, SXSW, Webbys, EMMYs, D&AD, Creative Review, Campaign and others, and includes several Best-in-Show and Gold wins. He has also been featured twice in Campaign’s list of top creative directors in digital.

One of the earliest adopters of interactive, Kishi mixes oriental minimalism and western culture to make entertainment for the internet.

He’s interested in the interactive community where the audience experience and share their fun with others.

He wants to continue expanding on this by harnessing the interactive experience not only via website but at every touchpoint, from social networking, kiosk, blog to mobile.

Kishi spent 10 years as a Tv commercials director in Japan working on brands such as Coca-cola, DirecTV, NTT Docomo, and Nissan. In 1995 Kishi started directing interactive. In 2003 he began working for TYO Interactive Design Inc in Tokyo as a creative director. Kishi moved to London and joined unit9 in 2006 as interactive director.

He has received many international awards including three Gold and a Silver pencil at the One Show, a Gold Cyber Lion at the Cannes International Advertising Awards, a Bronze at the New York Festivals as well as a prestigious Good Design Award in Japan.

Roxik is Masayuki Kido, the Japanese director responsible for developing the vision and 3D engine used in ecodazoo.com

An amazing talent for building interactive digital toys, a technologist with an acute sensitivity to what works online, he approaches projects from what can be engineered as an experience rather than trying to fit technical build as the last step in production.

His experiments in motion interaction and flash based 3D have already successfully delivered award-winning campaigns in Japan.

The Eco Zoo project was awarded FWA site of the year 2008.

The Goggles have produced magazines (most notably, Adbusters), books, television spots, and major international advocacy campaigns, including TV Turnoff, Buy Nothing Day, and the Blackspot Sneaker, which was featured as one of the NY Times ‘Best Ideas’.

They created the internationally acclaimed interactive documentary Welcome to Pine Point, in conjunction with the NFB. They are co-authors of the book I Live Here: ‘A visually stunning narrative in which the lives of refugees and displaced people become at once personal and global.’ The book received significant media attention throughout North America, the UK and was on numerous top-ten book lists.

They are in development on a television series – The Cause –a half-hour comedy about people who are trying make the world a better place. They are also currently developing a pod fashion collection (Fall 2012) for Lifetime Collective.

Their work has won numerous international design awards, 3 Webby awards, and has been featured in visual exhibitions and in more than 100 international publications, on CNN and MTV, and in documentaries for BBC, PBS and Dutch National Television.

They have spoken internationally on issues of politics, art and design.

Web-friendly director, programmer, inventor, Vincent is considered a pioneer in interactive music videos and digital artwork.

The interactive music video for Neon Bible, which evolved as part of a seven year collaboration with Arcade Fire was noted as one of the top six milestone videos in the history of the medium. Shots magazine wrote; ‘Morisset can be reasonably described as the godfather of this burgeoning scene.’

Vincent is looking for new ways to tell stories (Synchronised Artwork, interactive videos, Bicolorama and more). His work has been showcased in Wired, Creative Review, Pitchfork, Vogue, Le Monde, The Guardian, Creativity, Shots and Boards and he has given conferences at Click New York 2009, Click San Francisco 2010, and OFFF Barcelona 2011. Vincent is the founder of AATOAA, an organisation specialising in alternative projects.