As an Interactive Director, I focus on dialogue, exchange and storytelling through the integration of ideas, interactivity and technology. I explore the medium creatively and functionally, but always in the context of a clear message, either as part of a campaign, experience or story. The outcome is a steady stream of new experiences which question and redefine for me personally what the interactive experience represents.

My background is grounded in animation and branding, working for many years as an award winning animation director at both Cartoon Network and MTV.

Christian Etter is where science, creativity and design meets interactive. He is drawn to projects based on simple, strong ideas.

Born in the mountaintops of Switzerland, growing up in Zurich where he studied precise Swiss Typography. Christian founded his first multimedia design company, in 2000 worked for various Swiss advertising agencies, and taught classes in Interactive Design and Film Editing.

Later, he worked as a Counsellor for children at the skateboard recreation centre in Lausanne. He then continued Counselling in Bogota, working with sexually exploited children.

After returning from Colombia he worked as a Multimedia Producer in Bern before settling in Milan as Art Director for Saatchi & Saatchi. Christian then joined the Visual Communication Department of Fabrica, United Colors of Benetton’s Communication Research Centre located near Venice.

Hsi next move was to London as an Interactive Director for unit9.

In 2007 he was invited to join the Advisory Board of Design21, a social design network by Felissimo and UNESCO, based in New York City.

Nowadays, aside from running his own Design studio in Switzerland, Christian is working as Interactive Director for unit9, London.

Fredrick honed his skills as a traditionally trained print designer, embracing interactive at unit9.

As an Interactive Director he believes creating a warm and inviting look is important but at the core of every experience is the feeling you get when you leave. You should leave with a good feeling. His projects draw you in to create a sense of emotional attachment.

Fredrick is a firm believer that to create emotion, good work is fueled by love of the craft. There is always something of himself and his team in his projects.

Originally from Sweden Fredrick spent 5 years in the UK before returning to his roots to start his own Interactive Design & Direction studio in Stockholm.

He is creative Partner at Helpful strangers and Interactive director at unit9.

His work has been recognized by the One Show (First Green pencil) the FWA, European design awards.

One of the most basic guidelines for any creative person is this: understand your medium and use it properly.

I’m a filmmaker, and I live in an interactive age. So it’s natural that I should devote myself to understanding and demonstrating what can be done by combining film and interactivity. In other words: using the medium.

People often assume that means interactive stories. Well, combining interactivity and stories can be great. I feel interactive stories only work really well within certain genres – and even then, they have to be done very carefully.

To live at a time when a new creative medium becomes available – letting you describe and reflect the world in fundamentally new ways is one of the most fundamental creative opportunities. I regard myself as very lucky to be living at such a time.

Robert has created a wide range of projects over the last seven years working in online. Global campaigns for brands like Adobe, Philips, Nike and Heineken have explored the full potential of the web and shown his dedication to storytelling and the attention to detail.

His work draws on his background in fashion photography and interactive technology.

His work has been recognised by Webbies, FWAs, Cannes Lion’s and Bima’s amongst others.

One of the earliest adopters of interactive, Kishi mixes oriental minimalism and western culture to make entertainment for the internet.

He’s interested in the interactive community where the audience experience and share their fun with others.

He wants to continue expanding on this by harnessing the interactive experience not only via website but at every touchpoint, from social networking, kiosk, blog to mobile.

Kishi spent 10 years as a Tv commercials director in Japan working on brands such as Coca-cola, DirecTV, NTT Docomo, and Nissan. In 1995 Kishi started directing interactive. In 2003 he began working for TYO Interactive Design Inc in Tokyo as a creative director. Kishi moved to London and joined unit9 in 2006 as interactive director.

He has received many international awards including three Gold and a Silver pencil at the One Show, a Gold Cyber Lion at the Cannes International Advertising Awards, a Bronze at the New York Festivals as well as a prestigious Good Design Award in Japan.

Roxik is Masayuki Kido, the Japanese director responsible for developing the vision and 3D engine used in ecodazoo.com

An amazing talent for building interactive digital toys, a technologist with an acute sensitivity to what works online, he approaches projects from what can be engineered as an experience rather than trying to fit technical build as the last step in production.

His experiments in motion interaction and flash based 3D have already successfully delivered award-winning campaigns in Japan.

The Eco Zoo project was awarded FWA site of the year 2008.