Jameson1780
According to the legend, a barrel has been stolen from the Jameson distillery by one of your Facebook friends. It’s your duty to determine who the thief is and return the barrel to its rightful place. Connect with Facebook and play a mystery game in the virtual streets of Dublin.
unit9 director Martin Percy, teaming with San Francisco based agency Evolution Bureau (EVB) presents an excitingly realistic web experience for Jameson® Irish Whiskey. The web experience lets the user explore Dublin in 1780, very much as John Jameson, (the founder of Jameson Irish Whiskey), would have seen it.
visit the website | view the walkthrough | more from this director |
Agency: EVB Brand: Jameson Director: Martin Percy Interactive Producer: Olivia Young, Fred Chak Technical Director: Yates Buckley Technical Lead: Marco Scabia Art Direction & Design: Jarrod Castaing Sound Design: Steve Nolan Live Action Executive Producer: Michelle Craig Live Action Producer: Louis Figgis Director of Photography: Carl Burke Live Action Production: Holster Studios Production Company: unit9
Trailer: Courtesy of EVB
Mercedes – Escape the Map
AMV BBDO approached unit9 director Rob Corradi to help bring to life their interactive experience “Escape the Map”. A surreal POV journey into a world inspired by Google Street View, directed for TV by RSA director Carl Erik Rinsch and brought to life by Digital Domain.
Users interact over 4 minutes to help free “Marie” a fictional character trapped in Streetview in order to win a C-Class Coupe. When you leave the experience, Marie calls you up. Try it.
The interactions transform the narrative into a new, exciting and seamless experience. A great example of industry maturity, with best of breed companies playing to their strengths to create an amazing result.
The campaign was supported by a TV, print, outdoor, cover wrap in Metro newspaper, YouTube and social media. Marie has her own Twitter stream at @girlinmap, and #escapethemap.
visit the website
Client: AMV BBDO Brand: Mercedes Interactive Director: Rob Corradi Interactive Producer: Alessandro Pula Technical Lead: Silvio Paganini Technical Director: Yates Buckley Design Lead: Josh Smith Music: 11:59 Sound Design: Tom Joyce and Anthony Moore, Factory Tropo Production: IVS Live Action Production: RSA Post Production: Digital Domain Production Company: unit9
Slavery Footprint: HTML5 site & iOS/Android app
What is your slavery footprint? Unveil the truth about forced labour. Director Robert Bader directed a beautifully engaging, fluid and animated experience for Call & Response through San Francisco based agency, MUH·TAY·ZIK | HOF·FER. The accompanying Made in a Free World app for iOS and Android lets the user check-in whilst shopping and earn Free World points by asking brands about slavery in their supply chain. Via the integrated share-function all actions and progresses can easily be shared on Facebook and Twitter.
What is your slavery footprint? | more from this director
Agency: MUH·TAY·ZIK | HOF·FER Brand: Call & Response Director: Robert Bader Executive Producer: Emmanuel Saccoccini Interactive Producer: Carmela Di Prinzio Technical Director: Gilles Boisselet Project Manager: Eleanor Bourdillon-Miller Technical Leads: Maciej Zasada & Todd Moore Lead Designer: Luciano Foglia Developers: Todd Moore, Sam Brown, Maciej Zasada Christian Bianchini & Grzegorz Kedzierski Backend Developer: Tomasz Brunarski Designer: Elena Lombardi Production Company: unit9
Mentos UP2U
UP2U is a browser-based experience holding eight very different, and yet subtly synchronised films. While watching, viewers can switch between different films, they have the choice to choose their flavour. The eight films were written and shot by Anrick and his team in London, each film with it’s own actors, set design, and a bespoke score composed for the project. The site structure making the experience possible was built in Florence by unit9 Italy.
visit Mentos: UP2U | more from this director
Agency: The Martin Agency Brand: Mentos Director: Anrick Bregman Producer: Michelle Craig Live Action Co-Director: Martin Stirling DOP: Carl Burke Technical Director: Yates Buckley Interactive Producer: Richard Rowe Design Lead: Jarrod Castaing Technical Lead: David Hartono Production Design: Caroline Story Editor: Alex Burt Post Production/VFX: Kettle VFX Supervisor: Jules Stevenson Music: Arlen Figgis Sound Design: Richard Nathan Production Company: unit9
Nissan: The Planet Zero
An interactive 3D microsite by ROXIK using his Sharikura engine. The project created for Japanese agency ENJIN, promotes Nissan’s new eco-friendly range of vehicles. Visitors explore ‘The Planet Zero’ in search of various methods of renewable energy, all set in the neo-futuristic, zero-emission world.
Currently, there are 4 worlds for users to explore whilst getting to grips with the intuitive controls, with loads more to come over the next few weeks. Head over to the movie theatre, where you can check out a host of ever-increasing movies featuring Plug and his friends – the game even has secret commands waiting to be discovered, allowing you to experience the game again and again. unit9 were also approached to build the ‘making of’ site, showcasing Dwarf’s process of creating the stop-motion films you find in the theatre, which you can visit by clicking the link below.
FWA Site of the Month: September 2011
visit The Planet Zero | more from this director | view the stop-motion making of
Agency: ENJIN Inc. Brand: Nissan Director: Roxik Character Design and Stop-Motion Animation: dwarf Sound Design: Otograph
Forget Me Not – Interactive Music video
unit9 director Dawid Marcinkowski has created an interactive version of “Forget Me Not” by Smolik and French actress Emmanuelle Seigner.
An online experience that blends the forgotten genius of three public domain masterpieces with an awesome track. Every user interaction is randomly rewarded with zombies, mutants, teenage werewolves or blood thirsty creatures descending from above.
In all 70 loops from three sci-fi movies from the 50’s – “The Brain that wouldn’t die”, “Teenagers from outer space” and “Attack from space” create a compelling experience with a refreshing lack of CGI.
www.forgetmenot.tv | more from this director | read the Creative Review article
Client: Smolik Interactive Director: Dawid Marcinkowski Concept, Editing, Art Direction & Design: Kasia Kifert & Dawid Marcinkowski Flash Developer: Lok Neville Lee 3D Developer: David Rzepa Copywriter: Austen Morrow Live Action Direction & Cinematography: Pawel Edelman Production Company: unit9
MINImaps
MINImaps is a massively multiplayer driving experience, where users can challenge their friends to a race in a MINI car, location, time of day, track and length of their choice. Can’t seem to catch your friends online? Go ahead and challenge a complete stranger to burn MINI rubber, or to beat your hottest time on your very own track.
The creative approach was simple: We had to make the MINImaps driving experience as much fun as possible.
MINImaps uses many things which, technically speaking, don’t particularly like each other; Google Maps, Flash and Facebook – In addition to real time multiplayer gaming, local weather data for each location, individual cars and sounds and crucially, realistic and engaging driving-physics.
“We had to tune creative requirements with technical possibilities, to reach the best possible balance between the two” Recalls Christian Etter, the Director on the project. The project required a particularly experimental approach to successfully combine these technologies in a new way.
play MINImaps | more from this director | view the making of
Agency: DDB Paris Brand: MINI Director: Christian Etter Interactive Producer: Richard Rowe Technical Director: Gilles Boisselet Tech Lead & Developer: Maciej Zasada Visual Flash Developer: Pawel Klimkowski Back End Development : Stefano Guidolin & Thomas Pedoussaut Designers: Edmund Fung & Felipe Hansen Sound Effects: Christiano Sossi Production Company: unit9
Tropicana: Energie Naturelle
A schoolboy science experiment gone haywire? There is no trick. The science is simple. We have all done it at school. We just had to make it big enough to power the signage, and make it into a charming stylishly designed billboard in the heart of Paris. What fun.
DDB’s creatives initiated this and we had only a few weeks to go. Johnny was sport enough to accept to play with this and we all had great fun.
A wall of zinc and copper spikes with over 2500 oranges (all dutifully recycled), some plexiglass and led based lighting, and a sunny day, was all we needed to attract the desired attention. Thanks DDB and thanks Tropicana.
more from this director
Agency: DDB Paris Brand: Tropicana Director: Johnny Hardstaff Interactive Producer: Michelle Craig Production Design: Alex Marden Production Company: unit9
Nano Panda: New game for iOS & Android
unit9.apps have crafted an entirely bespoke game for the iPhone, iPad and Android platforms – Nano Panda. Solve brain-bending particle physics puzzles in this addictive and dynamic Unity3D game.
download for iPhone | download for Android | more from unit9.apps
Technical Director: Gilles Boisselet Producer: Suyin Looui Art Direction & Design: Lok Neville Lee Graphic Design & Animation: Giedre Domzaite Interface Design: Jarrod Castaing Unity3D Programming, Level Design, Additional Game Design: David Rzepa Game Design, Level Design & Additional Programming: Dimitris Doukas Sound Design: Adam Janota Bzowski
Rich Media Banners: John Lewis
We’ve crafted some banners for adam&eve to showcase the new John Lewis fashion range for Spring 2011.
The banners utilise geolocation technology and a smart weather API to determine the users local weather condition. Based on this information, the banner shows the outfit that is most suitable for the local conditions. The user can interact by scrolling forwards and back through the various looks to suit a variety of weather conditions. On rollover, every single item of clothing and accessory can be shared by facebook, twitter and mail, or simply bought directly from the John Lewis store.
The challenge was to create rich, visually stunning banners that incorporate 3D and CGI effects, with high quality video shot at 1000fps, and include a host of features and user interactions within the rich media file size limit.
Have a play for yourself | more from this director
Agency: adam&eve Brand: John Lewis Director: Robert Bader Interactive Producer: Richard Rowe CGi / 3D: Jules Stevenson Tech Lead: Mario Ballario Designer: Rafa da Silva Production Company: unit9
Interactive Anime: Attraction
Attraction is the world’s first interactive anime, created by unit9 in collaboration with Studio 4°C, and directed by Koji Morimoto and Anrick Bregman.
It tells the story of Hiro, Koichi and Ren, three kids in Tokyo 2040 who discover that growing up isn’t as fun as it seems at first. The film was commissioned by the French Ministry of Health and DDB Paris, and aims to teach young people in an engaging and innovative way about the dangers of smoking.
Younger kids often can’t escape the impressions of older generations and this includes bad influences like smoking. The story was written to seamlessly connect the linear and interactive parts of the story,and uses webcam motion tracking and subtle Facebook integration to create a truly engaging experience rather than just giving our audience a ‘top down’ message.
The result is a fluid and visceral visual experience, which plays out as one stream of consciousness.
The project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels.
Watch the trailer | Read the Manga comic | View the making of | Experience Attraction
Agency: DDB Paris Brand: Inpes, French Ministry of Health Director: Anrick Bregman & Takayoshi Kishimoto Technical Director: Yates Buckley Lead Developer: David Hartono Producer: Sam Becker Production Company: unit9
Fable III: Kingmaker Mobile Phone based game
Part advertising campaign, part social media initiative and part incentive-based behavioral economic programme – a massively multi-player, mobile phone-based game created to get gamers into the world of Fable III before the title launches on October 29th.
Players download an app to their Android, iPhone, Symbian or Windows Phone 7 (when it launches) GPS-enabled smartphone, and then use it to conquer pre-determined regions drawn across Europe for one of the 2 Kingmaker factions. Doing this earns them gold that they can then actually spend in Fable III when it comes out.
The unit9 tech team developed the project entirely on Windows platforms – Silverlight 4 / WCF RIA Services / Bing Maps / ASP.NET MVC 2 and hosted on Windows Azur cloud server, working closely with the digital team at McCann Erickson. A Microsoft solution for Microsoft.
visit the website
Agency: McCann Erickson, London Brand: Xbox Fable III Interactive Director: Rober Bader Technical Director: Gilles Boisselet Tech Lead: Stefano Guidolin Producer: Fred Chak & Sam Becker Sound FX: Steve Nolan Interactive Production Company: unit9
Xtreme Xrunch Kart – Unity iPhone Game
The world’s first carrot-crunch-powered video game. ‘Xtreme Xrunch Kart’ is a custom made Unity game for iPhone. Use the accelerometer to manoeuvre a rocket-powered shopping kart whilst crunching real baby carrots to enable gravity-defying tricks.
Download the game from iTunes | view the making of
visit the official XXK website
Agency: Crispin Porter + Bogusky Brand: Baby Carrots / William Bolthouse Farms Inc. Director: Anrick Bregman Technical Director: Gilles Boisselet Producer: Sam Becker Tech Lead: Dimitris Doukas Production Company: unit9
Doritos Dodgeball Challenge
Fire web controlled cannons at UK dodgeball teams competing LIVE for a trip to Las Vegas. This ultimate test of dodgeball skill lasted for one action packed month. A unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. Click on the screen and inflict some pain.
dodgeball.doritos.co.uk
For more info: More project videos or The making of
Agency: AMV BBDO Brand: Doritos
Project Director: Piero Frescobaldi Producer: Henry Cowling Technical Director: Yates Buckley Project Manager: Fred Chak
Interactive Production Company: unit9
