Guinness – Bring It to Life
Guinness have extended their recently launched ‘Bring It To Life’ campaign through the launch of a Bring It To Life partnership with Google Earth.
Visitors can use customised Google Earth technology to create their own planet, then ‘Bring It To Life’ by selecting terrains and designs for the planets’ landscape. Facebook integration allows creations to be shared with Facebook friends and Facebook friends can be invited to co-create and participate in the development of Bring It To Life planets.
Prizes are unlocked as the game progresses and players can win crates of Guinness, with the ultimate winner getting a years supply.
Check out the piece on Contagious
bringittolife.tv
Agency: AMV BBDO Brand: Guinness
Project Director: Piero Frescobaldi Tech lead: Gilles Boisselet Producer: Fred Chak Interactive Production Company: unit9
Orange Friend-o-meter
A quiz that makes the Questions relevant to the user by pulling information from several of the user’s social network sites. The directive: build a website with an animated character, sounds, fun and excitement…make it a quiz…store the info to give away a phone a day…and pull the information from several of the user’s social network sites. And do it in just over 2 weeks. Design, animation, sound, build, back end.
friendometer.orange.co.uk
Agency: Fallon Brand: Orange
Interactive Director: Anrick Bregman Tech lead: Gilles Boisselet Producer: Sam Becker
3D: Mainframe Interactive Production Company: unit9
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Easy on the Soy Sauce!
The FSA – Salt Calculator.
Don’t just take our word for it; trust the advice from Her Majesty’s Food Standards Agency.
Made in collaboration with LBi, this handy iPhone app is currently available in the UK App Store which not only allows you to calculate your salt level per serving size based on the salt/sodium amount on the label, but also provides helpful tips and a nifty salt shaker sound (and shaking mechanism) as well.
Get it from the iTunes Store
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Agency: LBi Brand: FSA
Interactive Director: Anrick Bregman Producer: Sam Becker
Tech lead: Gilles Boisselet Interactive Production Company: unit9
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AIR TENNIS.
The awesome 2 player tennis game from unit9 is here.
With your iPhone as the racket you’re always on centre court.
You’ve heard of Air guitar?
Well now there is Air tennis.
You can pretend to play tennis with a friend wherever you are.
Play at home, the office, or even at the grocery store, play with your kid in the playground.
But no cheating! The umpire will call out the score and tell you how well you’re doing…
What are you waiting for, hurry go go go while stocks last!
Get it from the iTunes Store
Find out more
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Interactive Director: Robert Bader
Tech lead: Gilles Boisselet Interactive Production Company: unit9
What’s the real cost?
This interactive experience questions the status quo of the American health care system, and aims to provide consumers with knowledge and tools that will allow them to participate in the movement to reign in health care costs.
It comments on the current status of the health care system, through a highly entertaining and intellectually stimulating experience built around five diverse microsite experiences. It encourages the public to ask questions and use social networking tools to join-in and make the debate louder.
whatstherealcost.org
or deeplink to the individual experiences:
resistthesystem.org
5questions.org
costgenerator.org
Agency: North Brand: Regence – Blue Cross/Blue Shield
Interactive Director: Christian Etter Producer: Susan McCrystal Animations/Fx: Mainframe
Sound: Christiano Sossi Development: TYO-id Backend: unit9 tech.
Interactive Production Company:unit9
Doritos Dodgeball Challenge
Fire web controlled cannons at UK dodgeball teams competing LIVE for a trip to Las Vegas. This ultimate test of dodgeball skill lasted for one action packed month. A unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. Click on the screen and inflict some pain.
dodgeball.doritos.co.uk
For more info: More project videos or The making of
Agency: AMV BBDO Brand: Doritos
Project Director: Piero Frescobaldi Producer: Henry Cowling Technical Director: Yates Buckley
Interactive Production Company: unit9
Audi Q5 – We’ve unboxed the box.
A very striking and technically challenging “page peel” format ad, in which the character appears to start from a corner of a website and fold it over to reveal the ad. The campaign ran on the Telegraph website and had 3 levels. A homepage takeover, the full-page peel and individual expandable formats. A 30% increase in web visits and 70% increase in brochure requests during the campaign period.
see the banners
Agency: BBH London Brand: Audi
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Wai Ming Wee
Interactive Production Company: unit9
Comcast Town
Welcome to Comcast Town. A website that mixes gaming, with social networking and engaging user interaction.
Users design their ideal Comcast crib. Then, they fine-tune it and start to accrue currency. And finally, they engage in the world full-on.
Personalization is the key. We designed an interactive environment where users can select, buy, change layout, and make up their room as a reflection of themselves. Residents can even add a note to each item of they have. So that the visitors can glean more of the resident’s personality.
unit9 Technology worked closely with Facebook to provide one of the few Facebook Connect enabled Flash sites online today. It allows users to quickly register by using their Facebook account and seamlessly invite friends, and share activities in the Comcast Town.
comcasttown.com
Agency: Goodby Silverstein & Partners San Francisco Brand: Comcast
Interactive Director: Takayoshi Kishimoto Art Direction and Design: Helpful Strangers
Tech lead: Tony Volpe, Gilles Boisselet Producer: Valentina Culatti
Illustration, Character Design & 3D Animation: Nexus
Interactive Production Company: unit9
Heineken – Know The Signs
“Know the signs” is part of the “Enjoy Heineken responsibly”™ marketing plan through which Heineken aims to provide comprehensive information about the advantages and the disadvantages of its products in order to facilitate a balanced consumer choice.
Welcome to my bar. Keep an eye on a crowded bar via CCTV camera. You are looking out for the signs of people drinking too much. The film shot for Internet contains signs of these transformation that users are engaged to find. Once a sign is discovered, user can send their friends an Oddcast viral. Because personal relevance of the Archetypes will drive the viral mechanism, the capability for personalisation is key to the success of the campaign.
unit9 collaborated with TV production company Outsider to set up the interactive logic and also assisted in the shoot of a bar under surveillance, which provides for alternative realities at certain key moments. We created a strong visual identity – a contemporary and fun approach to deliver the underlying message of responsible drinking.
There is a great post on viralblog about the rest of the integrated campaign. Read the news story in Contagious magazine. Or check it out in Contagious DVD Eighteen.
knowthesigns.com
Agency: Red Brick Road / Ruby Brand: Heineken
Interactive Director: Robert Bader TV Director: Henry Littlechild (Outsider)
Exec Producer: Valentina Culatti Alisi Tech lead: Yates Buckley Sound FX: Steve Nolan
Producer: Dani Michelon Producer: Ben Roberts (Outsider)
TV Production Company: Outsider Interactive Production Company: unit9
Toshiba – The Journey of Innovation
An experiential website bringing to life Toshiba as a brand, as well as reaching out to and engaging users by allowing them to spend time with Toshiba’s innovations and products in a new and innovative way. Be curious and creative, experiment and play with your environment and in doing so, find new perspectives and explore What’s Next?
The website detects patterns – we call it gesture navigation. Interact by drawing a zig-zag line, a spiral, an infinity sign. Move around the site simply by drawing a line to where you want to go. Interact with the characters you meet by drawing on them.
We use the loading time as a tutorial. The users interact and play, understanding the grammar we are using to navigate the website.
leading-innovation.com
Agency: Grey London Brand: Toshiba
Interactive Director: Anrick Bregman Tech lead: Yates Buckley Producer: Rakesh Patel
Background illustration: Saizen Media Interactive Production Company: unit9
Samsung – Music
Samsung have teamed up with Bang & Olufsen for the speakers in their new phones. The Microsite highlights these attributes, But beyond the obligatory slick brochureware we were asked to create an interactive component that would engage visitors and reinforce the association between Samsung and Music.In order to facilitate the rollout into 30 territories the solution needed as little copy as possible.
What better way to create the association than let you compose music. Taking the Japanese Zen Garden as a reference, we imagined a minimal, interactive music tool enabling you to compose and create personalized music in a 3D soundscape. Fly through it, Then save it to the gallery or export it to your blog.
Instead of Zen Garden’s stones we use coloured blocks that dance to the sound and rhythm of your music. All controlled by code with an infinite number of possible combinations, the site gives a unique experience every time. A space to be filled with your imagination.
music.samsungmobile.com
the making of
Agency: Mather London Brand: Samsung Mobile
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Rakesh Patel
Interactive Production Company: unit9
The Eco Zoo
The Eco Zoo. If you take a close look at the animals there you might be able to get some tips to live in a more environmentally friendly way. Includes lots of 3D pop-up book fun.
ecodazoo.com
The Eco Zoo site by Roxik has recently been awarded FWA Site of the Year 2008.
Agency: McCann Erickson Japan
Interactive Director: Roxik
Häagen-Dazs Loves Honeybees
Did you know Honey bees are having a really hard time? Explore a luxurious field and discover just how important bees are to us. Customize your own bee-mail to raise awareness and help save our stripy pollinating friends.
www.helpthehoneybees.com
Advertising Age Honors the Top 50 Brands of the Year — and the Brains Behind Them Häagen-Dazs is one of them. Read the casestudy
Agency: Goodby Silverstein & Partners San Francisco Brand: Häagen-Dazs
Interactive Director: Fredrick Avén Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
Breaking Bad Teaser
The more you interact, as well as how you interact dictates what facets you get shown of this teaser site for the AMC series. “Clicks greatly affect the experience”. The director’s cut includes The mighty vegetarian bacon scene and the uncensored final shot.
unit9.com/breakingbad
Agency: mono Brand: AMC TV
Interactive Director: Christian Etter Tech lead: Gilles Boisselet Producer: Susan McCrystal
Interactive Production Company: unit9
Heart Exhibition
This post-exhibition website enables the user to navigate the information via semantically connected keywords. Developed with Tanuki – unit9’s proprietary 3D engine, the site rearranges itself to best display the information and encourage navigation.
unit9.com/heart
Interactive Director: Robert Bader Tech lead: Marco Scabia Producer:: Valentina Culatti Alisi
Brand: The Wellcome Collection Heart Exhibition Interactive Production Company: unit9
Nike + Banner
A rich media banner that dynamically visualizes daily data from the Nike+ website. The stats for Kilometers pounded, runs logged and calories burned are represented by little runners arranging and re-arranging themselves to display the numbers.
unit9.com
Agency: Wieden & Kennedy London Brand: Nike +
Interactive Director: Robert Bader Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
