Philips Parallel Lines: A Cinema 21:9 production
In DDB London’s new campaign for Philips, five RSA directors were commissioned to create a series of short films all using the same script. There are millions of ways to tell a story. There’s only one way to watch one. The Philips Cinema 21:9 television.
unit9 was commissioned to craft a special online media player to premiere the films. The player not only recreates the effect of the Ambilight technology and allows the user to switch between the films, It features a dynamic loader that never makes you wait – specifically engineered to create a seamless user experience, all perfectly framed to emphasise the Tv’s cinematic qualities.
cinema.philips.com
Agency:DDB London / Tribal DDB Amsterdam Brand: Philips
Interactive Director: Robert Bader Technical Director: Yates Buckley Tech Lead: Kanish Patel Producer: Richard Land Production Company: RSA Interactive Production Company: unit9
Jaques D’Azur, The King of Cannes
We worked with the folks at Mother to produce an engaging, amusing, personalised, technically boundary-pushing piece of digital ass kickery to support Stella Artois’ sponsorship of the 2010 Cannes Film Festival.
Are you the rightful heir to the Jacques D’Azur’s party week at the Cannes film festival? Flights, helicopter to the hotel, suite and invites to all the best party’s are taken care of and up for grabs. Enter your Facebook login to join the action.
stellaartois.com
Agency: Mother London Brand: Stella Artois
Interactive Director: Anrick Bregman Tech Lead: Gilles Boisselet Producer: Sam Becker Production Company: Stink Interactive Production Company: unit9
Verbatim Championship
A project done by our director Roxik with IMG SRC Inc. and Kaibutsu Inc. for the Japanese market. An online fighting game to celebrate launching a Japanese branch of the American media company Verbatim. All the monsters are made up of removable media. The more you play the stronger your monster becomes. (FWA SOTD winner January 25th 2010).
verbatim.jp/senshuken
Agency: Kaibutsu Inc. Brand: Verbatim Interactive Director: Roxik
Interactive Production Company: IMG SRC Inc.
A Conversation with Sir Ian McKellen
People say that story is the oldest form of communication. They forget – conversation is. Sir Ian McKellen gave us two hours of his time to talk about Shakespeare. We wanted to create an interactive conversation experience. Sir Ian doesn’t just tell you about the subject, he asks you questions about it. You engage and interact, drawn in by the charisma of a great talent. He then responds to your interaction and a conversation ensues.
Emmy nominee, BAFTA British Academy Award nominee, 4 x Webby nominee.
StageworkMckellen.com
Agency:National Theatre – Stagework educational site Sponsored by: BT
Live Action Director: Martin Percy Interactive Director: Martin Percy
Doritos Dodgeball Challenge
Fire web controlled cannons at UK dodgeball teams competing LIVE for a trip to Las Vegas. This ultimate test of dodgeball skill lasted for one action packed month. A unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. Click on the screen and inflict some pain.
dodgeball.doritos.co.uk
For more info: More project videos or The making of
Agency: AMV BBDO Brand: Doritos
Project Director: Piero Frescobaldi Producer: Henry Cowling Technical Director: Yates Buckley
Interactive Production Company: unit9
Comcast Town
Welcome to Comcast Town. A website that mixes gaming, with social networking and engaging user interaction.
Users design their ideal Comcast crib. Then, they fine-tune it and start to accrue currency. And finally, they engage in the world full-on.
Personalization is the key. We designed an interactive environment where users can select, buy, change layout, and make up their room as a reflection of themselves. Residents can even add a note to each item of they have. So that the visitors can glean more of the resident’s personality.
unit9 Technology worked closely with Facebook to provide one of the few Facebook Connect enabled Flash sites online today. It allows users to quickly register by using their Facebook account and seamlessly invite friends, and share activities in the Comcast Town.
comcasttown.com
Agency: Goodby Silverstein & Partners San Francisco Brand: Comcast
Interactive Director: Takayoshi Kishimoto Art Direction and Design: Helpful Strangers
Tech lead: Tony Volpe, Gilles Boisselet Producer: Valentina Culatti
Illustration, Character Design & 3D Animation: Nexus
Interactive Production Company: unit9
Toshiba – The Journey of Innovation
An experiential website bringing to life Toshiba as a brand, as well as reaching out to and engaging users by allowing them to spend time with Toshiba’s innovations and products in a new and innovative way. Be curious and creative, experiment and play with your environment and in doing so, find new perspectives and explore What’s Next?
The website detects patterns – we call it gesture navigation. Interact by drawing a zig-zag line, a spiral, an infinity sign. Move around the site simply by drawing a line to where you want to go. Interact with the characters you meet by drawing on them.
We use the loading time as a tutorial. The users interact and play, understanding the grammar we are using to navigate the website.
leading-innovation.com
Agency: Grey London Brand: Toshiba
Interactive Director: Anrick Bregman Tech lead: Yates Buckley Producer: Rakesh Patel
Background illustration: Saizen Media Interactive Production Company: unit9
The Eco Zoo
The Eco Zoo. If you take a close look at the animals there you might be able to get some tips to live in a more environmentally friendly way. Includes lots of 3D pop-up book fun.
ecodazoo.com
The Eco Zoo site by Roxik has recently been awarded FWA Site of the Year 2008.
Agency: McCann Erickson Japan
Interactive Director: Roxik
Häagen-Dazs Loves Honeybees
Did you know Honey bees are having a really hard time? Explore a luxurious field and discover just how important bees are to us. Customize your own bee-mail to raise awareness and help save our stripy pollinating friends.
www.helpthehoneybees.com
Advertising Age Honors the Top 50 Brands of the Year — and the Brains Behind Them Häagen-Dazs is one of them. Read the casestudy
Agency: Goodby Silverstein & Partners San Francisco Brand: Häagen-Dazs
Interactive Director: Fredrick Avén Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
Breaking Bad Teaser
The more you interact, as well as how you interact dictates what facets you get shown of this teaser site for the AMC series. “Clicks greatly affect the experience”. The director’s cut includes The mighty vegetarian bacon scene and the uncensored final shot.
unit9.com/breakingbad
Agency: mono Brand: AMC TV
Interactive Director: Christian Etter Tech lead: Gilles Boisselet Producer: Susan McCrystal
Interactive Production Company: unit9
