The Dodgeball challenge explained
In the dodgeball challenge there are 2 teams. The “onscreen” team made up of 6 players and the “online” team made up of everyone in the entire world.
If a member of the onscreen team is hit by a ball, they must leave the game. If a member of the onscreen team catches a ball, a player is allowed back in the game. Judges hidden offscreen keep count. The winning team is the one that suffers the least direct hits.
The Trailer
Building up to a world first. 31 amateur dodgeball teams faced 500.000 balls fired by a live web audience triggering a series of remote controlled dodgeball cannons.
Game on
The Doritos Dodgeball Challenge is a unique way of launching Doritos new flavour – Flamin’ Cheeseball. A dodgeball competition with a twist, we give a web audience the chance to aim and fire real dodgeballs from purposely engineered dodgeball canons at amateur dodgeball teams playing live for a chance to go to Vegas to compete with the Pro’s.
Agency: AMV BBDO Brand: Doritos
Project Director: Piero Frescobaldi Producer: Henry Cowling Technical Director: Yates Buckley
Interactive Production Company: unit9