Overview//

A global consumer campaign showing that solutions for
reducing energy consumption can be simple and actionable
without compromising on quality of life.
Philips aims to inspire more than two billion people to take
simple steps, such as changing a light bulb, to lead a more
energy efficient life. Part of the campaign is a consumer
website www.asimpleswitch.com, launched on July 4 2007.
Visitors to the Live Earth concerts and the Live Earth and
MSN websites will be invited to record a personal 'simple
switch' pledge either online or via SMS. Philips will track these
collective pledges to change to energy efficient lighting and
calculate the resulting energy and costs savings on the
asimpleswitch.com website.