Agency//
 
Wieden + Kennedy London
 
 
Brand//
 
Nike+
 
 
Project//
 
Meet the Addicts Rich media banner
 
 
Prod Co.//
 
unit9
 
 
Launch//
 
July 2007
 
         
   
 
 
 


Overview//

The banner dynamically visualizes daily data from the nike+ website: The “Kilometers pounded”, “Runs logged” and the “Calories burned” are represented by the little runners arranging & re-arranging themselves to display the numbers. Roll over to zoom in and read their speech bubbles.