Agency//
 
Goodby Silverstein & Partners San Francisco
 
 
Brand//
 
Adobe
 
 
Project//
 
Adobe CS2 - Creative Mind
 
 
Prod Co.//
 
unit9
 
 
Launch//
 
November 2006
 
         
   
 
 
 


Overview//

For the release of Adobe Creative Suite 2.3, we had one simple rule: speak to designers in their own language. The Creative Mind site—an abstract representation of the mental universe inside a designer’s head. Filled with ideas, inspiration, a touch of absurdity, and examples-a-plenty of how Adobe software can bring it all to life.

We created 3 worlds to discover distinct aspects of the creative mind Curosity, gut feeling and intuition... The interactive results is a free-flowing, whimsicalanimated experience that shows off the new capabilities of the AdobeCreative Suite 2.3 software package within the abstract framework of adesigner's mental universe.

What better way to communicate the potential of Adobe's creativesoftware than by immersing the user in a surreal environment of creativity and possibility.

Video Walkthrough//

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