Toshiba – The Journey of Innovation
An experiential website bringing to life Toshiba as a brand, as well as reaching out to and engaging users by allowing them to spend time with Toshiba’s innovations and products in a new and innovative way. Be curious and creative, experiment and play with your environment and in doing so, find new perspectives and explore What’s Next?
The website detects patterns – we call it gesture navigation. Interact by drawing a zig-zag line, a spiral, an infinity sign. Move around the site simply by drawing a line to where you want to go. Interact with the characters you meet by drawing on them.
We use the loading time as a tutorial. The users interact and play, understanding the grammar we are using to navigate the website.
Agency: Grey London Brand: Toshiba
Interactive Director: Anrick Bregman Tech lead: Yates Buckley Producer: Rakesh Patel
Background illustration: Saizen Media Interactive Production Company: unit9