Philips Parallel Lines: A Cinema 21:9 production
In DDB London’s new campaign for Philips, five RSA directors were commissioned to create a series of short films all using the same script. There are millions of ways to tell a story. There’s only one way to watch one. The Philips Cinema 21:9 television.
unit9 was commissioned to craft a special online media player to premiere the films. The player not only recreates the effect of the Ambilight technology and allows the user to switch between the films, It features a dynamic loader that never makes you wait – specifically engineered to create a seamless user experience, all perfectly framed to emphasise the Tv’s cinematic qualities.
Agency:DDB London / Tribal DDB Amsterdam Brand: Philips
Interactive Director: Robert Bader Technical Director: Yates Buckley Tech Lead: Kanish Patel Producer: Richard Land Production Company: RSA Interactive Production Company: unit9