Mercedes – Escape the Map
AMV BBDO approached unit9 director Rob Corradi to help bring to life their interactive experience “Escape the Map”. A surreal POV journey into a world inspired by Google Street View, directed for TV by RSA director Carl Erik Rinsch and brought to life by Digital Domain.
Users interact over 4 minutes to help free “Marie” a fictional character trapped in Streetview in order to win a C-Class Coupe. When you leave the experience, Marie calls you up. Try it.
The interactions transform the narrative into a new, exciting and seamless experience. A great example of industry maturity, with best of breed companies playing to their strengths to create an amazing result.
The campaign was supported by a TV, print, outdoor, cover wrap in Metro newspaper, YouTube and social media. Marie has her own Twitter stream at @girlinmap, and #escapethemap.
Client: AMV BBDO Brand: Mercedes Interactive Director: Rob Corradi Interactive Producer: Alessandro Pula Technical Lead: Silvio Paganini Technical Director: Yates Buckley Design Lead: Josh Smith Music: 11:59 Sound Design: Tom Joyce and Anthony Moore, Factory Tropo Production: IVS Live Action Production: RSA Post Production: Digital Domain Production Company: unit9