Brains Boogies to webcam
A web experience that builds on the TV element and reinforces the campaign message. Test your mental performance by making Brains dance using your webcam. Funky motion detection code from unit9 R&D extends the interactive experience beyond the browser.
The motion detection module is complex software in it’s own right. But the challenge in this application was to create an accurate detection but also make sure it was responsive so that the playability would be good. The requirements of precision, sensitivity and speed of response are all interdpendent and generally tug in opposite directions.
Agency: CHI & Partners London Brand: Drench Water
Interactive Director: Nick Wavish Tech lead: Jason Reeve Producer: Valentina Culatti Alisi
Interactive Production Company: unit9