Doritos Dodgeball – IAB Runner up
The Dodgeball Challenge was AMV BBDO’s way of launching Doritos’ brand new flavour, Flamin’ Cheeseball. unit9 created purpose built dodgeball cannons and set up a month long live event. The online audience was able to fire real Dodgeballs at 70mph with pinpoint accuracy at amateur dodgeball teams, competing for the chance of a lifetime, making it big in Vegas.