Carphone Warehouse – X factor Sponsorship 2008
Users can create their own character that is animated and combined with their voice recording to create a truly unique performance. The masterpieces can be shared via Facebook or downloaded to a mobile phone. The winners of the online performances feature in the TV ident.
carphonewarehouse.com/xfactor
Agency: CHI & Partners London Brand: Carphone Warehouse
Interactive Director: Alex Jenkins Tech lead: Tony Volpe, Gilles Boisselet Producer: Valentina Culatti Alisi Interactive Production Company: unit9
