John Lewis: Spring. Now In.

We’ve crafted some rich media banners for adam&eve to showcase the new John Lewis fashion range for Spring 2011.

The banners utilise geolocation technology and a smart weather API to determine the users local weather condition. Based on this information, the banner shows the outfit that is most suitable for the local conditions.

The user can interact by scrolling forwards and back through the various looks to suit a variety of weather conditions. On rollover, every single item of clothing and accessory can be shared by facebook, twitter and mail, or simply bought directly from the John Lewis store.

The challenge was to create rich, visually stunning banners that incorporate 3D and CGI effects, with high quality video shot at 1000fps, and include a host of features and user interactions within the rich media file size limit.