Virgin: Upgrade your Life

Virgin: Upgrade your Life

Virgin.com were developing a self promoting viral campaign to drive traffic to 13 participating Virgin companies and to capture data for the portal.

UNIT9 - Virgin: Upgrade your Life

UNIT9 worked with above the line advertising agency Rainey Kelley Campbell Roalfe Y&R to create the site. ‘Upgrade your Life’ offers a suite of thirteen online games that represent different areas of Virgin’s business and include a self promoting mechanic to encourage players to involve their friends. “This approach is as much about the experience as the offers. There is a quid pro qou in the approach that reflects a more equal relationship between consumers and a brand. It goes along the lines of: ‘we show you a good time… you tell your friends about us’.

Concept by RKCR, design, development and hosting by UNIT9.


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