Twitter CES Experience

Hellohikimori

Twitter CES Experience

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The Mission

This year, we created an interactive experience for Twitter that premiered in their suites at the annual CES show in Las Vegas. The installation consisted of a large touch screen allowing guests to explore data visualisations, reach and audience market insights. It provided Twitter partners with an informative look into the platform’s marketing opportunities. Following its success, the installation was also rolled out at SXSW.

Our project for CES in 2015 was about getting marketers to wrap their heads around the audience on Twitter. While the basic tweet is not difficult to understand, it is hard for marketers to envision the enormity of the audience, and how it becomes part of a digital flow of information that resonates for some time thereafter and lives on.

The Goal

A scalable, interactive data viz tool that shares Twitter-based consumer insights at #CES 2015.

The Challenge

The challenge was to create a large touch surface that anyone can access with a brush of their hand.

We wanted a rich experience with a 3D scape you could touch and zoom in on, modules you could explore and data you could play with. Once you touched it, your relationship to information would change and you would come to feel, despite its abstract nature, as though you owned it.

UX

Display relevant insights in an engaging, meaningful and digestible way. Mix 3D navigation and 2D data visualization on the same screen.

Twitter provided a lot of data from different feeds. How could we display so much information in a simple and non confusing way? We did it by splitting information into different modules that users could open, interact with and close very easily.

The surface of the tactile screen was quite extraordinary (85 inches for the first event, 65 inches for the second one). It was challenging to design an experience that could easily be used by anyone, whatever the height, arm length, hand size.

The last challenge was to let brands play with modules, data and information in any way they wanted, while ensuring there was always a story to tell. So we crafted a linear experience, with intuitive interface and consistent data, to allow each user to make sense out of the information displayed.

UI

Our main challenge was bringing data to life.

We focused on the look and feel of the globe, inspired by paper texture and low polygon effects.

The general look was a mix between a low polygon 3D render and some light paper texture. We spent so much time looking for the right render by scanning different types of paper! We wanted to create more than just an interface: we wanted to bring it to life like some kind of AI. The modules had to live on their own even if no one was interacting with them.

DEV

Our main challenge was getting the interface to visually present the huge amount of data. Exporting the experience into a local app available on a digital touchscreen was also a challenge.

We used PostgreSQL on a dataset of 80 millions tweets. Imagine a table with 80 millions rows, all with data of their own in a separate table, forming complex relations together.

In terms of the backend, we used time domain aggregates, geospatial queries, classified tweets and text content. Some queries took 15-20 minutes each! Luckily we only needed to run each query once, and then cache the result. The complete dataset took several days to process, and was not a single minute late for the show: CES 2015!


Credits