Cole Paviour

Betfair: Casino

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If you’ve ever bet on anything, you know that the thrill is in the anticipation. Will I get the right card? Will the wheel land on the right color? Will I win big this time or will my act of chance be a miss? That’s the emotional moment of betting.

We created a spot for Betfair that captures this feeling like never before. We watch as the roulette wheel continues to turn, and we hold our breath to see where it might stop. We see the backs of what could be winning cards, but they don’t flip over. We gaze as the dice are caught in mid-air and we almost don’t want them to land because we want them to hold onto this “What if?”

To capture this feeling of being “ready” we had to use a T-Rex periscope lens to get into the tightest spaces imaginable and make every card throw, ball bounce or dice look completely epic. The entire spot was shot in one day and we had to make sure we covered off on everything to make sure we could truly convey the emotion.

It’s the ultimate TVC to convey the most pivotal feeling you have when you’re taking a chance.