Samsung: Overly Attached Computer

Samsung: Overly Attached Computer

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For the launch of their new performance-boosting SSD cards for PCs, Samsung needed a video sufficiently outrageous to go viral among their audience of jaded 20- and 30-somethings. Michael Sugarman and The Viral Factory created: Overly Attached Computer.

UNIT9 - Samsung: Overly Attached Computer

Enter Laina Morris, aka the Overly Attached Girlfriend. A recent Internet sensation, the OAG had freaked out millions on YouTube with her unblinking, psycho-girlfriend renditions of pop songs.

UNIT9 - Samsung: Overly Attached Computer

UNIT9 - Samsung: Overly Attached ComputerUNIT9 - Samsung: Overly Attached ComputerUNIT9 - Samsung: Overly Attached Computer


Now she would freak out PC owners as the Overly Attached Computer, an apocalyptic vision of your computer gone rogue.

UNIT9 - Samsung: Overly Attached ComputerUNIT9 - Samsung: Overly Attached Computer

Scripted and directed by Michael Sugarman and produced by The Viral Factory, the Overly Attached Computer video garnered over 3 million views in its first week online.

UNIT9 - Samsung: Overly Attached Computer

UNIT9 - Samsung: Overly Attached ComputerUNIT9 - Samsung: Overly Attached ComputerUNIT9 - Samsung: Overly Attached Computer


To maintain the homemade style of Laina’s original YouTube videos, all the special effects and supporting characters were filmed simultaneously in the background as Laina performed to camera.

Watch the clip that made Laina a viral sensation, OAG.

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