Media Therapy asked Unit9 to help leverage the internet for Pearl Drops' product launch of ‘Instant White.

To emphasize the Instant White’s placement as a cosmetic product, unit9 felt it important to avoid a simple ‘product demo’ and instead create a make-up tool, where users are able to apply lipstick and Instant White to their image to create that ‘perfect smile’.

The target audience for Instant White is females aged 15 to 35, and so the application was developed as a Bebo widget, where age groups are typically teen to early twenties, and a microsite to attract a more sophisticated audience.

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