Tropicana: Energie Naturelle

A schoolboy science experiment gone haywire? There is no trick. The science is simple. We have all done it at school. We just had to make it big enough to power the signage, and make it into a charming stylishly designed billboard in the heart of Paris. What fun.

DDB’s creatives initiated this and we had only a few weeks to go. Johnny was sport enough to accept to play with this and we all had great fun.

A wall of zinc and copper spikes with over 2500 oranges (all dutifully recycled), some plexiglass and led based lighting, and a sunny day, was all we needed to attract the desired attention. Thanks DDB and thanks Tropicana.

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