Rich Media Banners: John Lewis
We’ve crafted some banners for adam&eve to showcase the new John Lewis fashion range for Spring 2011.
The banners utilise geolocation technology and a smart weather API to determine the users local weather condition. Based on this information, the banner shows the outfit that is most suitable for the local conditions. The user can interact by scrolling forwards and back through the various looks to suit a variety of weather conditions. On rollover, every single item of clothing and accessory can be shared by facebook, twitter and mail, or simply bought directly from the John Lewis store.
The challenge was to create rich, visually stunning banners that incorporate 3D and CGI effects, with high quality video shot at 1000fps, and include a host of features and user interactions within the rich media file size limit.
Have a play for yourself | more from this director
Agency: adam&eve Brand: John Lewis Director: Robert Bader Interactive Producer: Richard Rowe CGi / 3D: Jules Stevenson Tech Lead: Mario Ballario Designer: Rafa da Silva Production Company: unit9
Visa Security Banners – Making of
Life is just sweeter with a credit card. Some sweet live action packed into these banners for Visa. Click play to see the making of video.
see the banners
more from this director
Agency:Saatchi & Saatchi London
Brand: Visa Interactive Director: Robert Bader TV Director: Henry Littlechild (Outsider)
Tech lead: Tony Volpe Producer: Valentina Culatti Alisi TV Production Company: Outsider Interactive Production Company: unit9
Audi Q5 – We’ve unboxed the box.
A very striking and technically challenging “page peel” format ad, in which the character appears to start from a corner of a website and fold it over to reveal the ad. The campaign ran on the Telegraph website and had 3 levels. A homepage takeover, the full-page peel and individual expandable formats. A 30% increase in web visits and 70% increase in brochure requests during the campaign period.
see the banners
Agency: BBH London Brand: Audi
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Wai Ming Wee
Interactive Production Company: unit9
Nike + Banner
A rich media banner that dynamically visualizes daily data from the Nike+ website. The stats for Kilometers pounded, runs logged and calories burned are represented by little runners arranging and re-arranging themselves to display the numbers.
unit9.com
Agency: Wieden & Kennedy London Brand: Nike +
Interactive Director: Robert Bader Tech lead: Tony Volpe Producer: Valentina Culatti Alisi
Interactive Production Company: unit9
Wellpoint Banner
A series of rich-media banners exploring health and safety at work by allowing the user to determine how efficient this office worker is able to do his job. A fun and surprising execution which was nominated for a Webby in 2008.
unit9.com
Agency: Publicis & Hal Riney Brand: Wellpoint
Interactive Director: Anrick Bregman Interactive Producer: Jonathan Hawke
Tech lead: Riccardo Giraldi Interactive Production Company: unit9
IBM – Rational Gaming
Yikes – The new code is in chaos, help Gil swat the Bugs from the system!
Some rich media demonstrating IBM’s more effective way to eradicate the problems that keep you from better software.
unit9.com
Agency: Ogilvy New York Brand: IBM
Interactive Director: Nick Wavish Tech Lead: Yates Buckley
Interactive Production Company: unit9
HD DVD Banners – 6 x Sexier than regular DVD
Explosionier explosions, pulse-quickenier suspense and more adjectivey everything. High production values squeezed into these banners.
unit9.com
Agency: Goodby Silverstein & Partners San Francisco Brand: HD DVD
Interactive Director: Takayoshi Kishimoto Tech lead: Tony Volpe
Interactive Production Company: unit9
Swat!
Your credit card is in constant danger. Fraud monsters are out to get at your cash. With DiscoverCard fraud protection you can swat them away. Swat a monster from one banner only to see it land in another banner. Swat it again to see it appear in the skyscraper.
unit9.com
Agency: Goodby Silverstein & Partners San Francisco Brand: Discover Card
Interactive Directors: Alex Jenkins Tech lead: Yates Buckley
Interactive Production Company: unit9
