What’s the real cost?
This interactive experience questions the status quo of the American health care system, and aims to provide consumers with knowledge and tools that will allow them to participate in the movement to reign in health care costs.
It comments on the current status of the health care system, through a highly entertaining and intellectually stimulating experience built around five diverse microsite experiences. It encourages the public to ask questions and use social networking tools to join-in and make the debate louder.
or deeplink to the individual experiences:
resistthesystem.org
5questions.org
costgenerator.org
Agency: North Brand: Regence – Blue Cross/Blue Shield
Interactive Director: Christian Etter Producer: Susan McCrystal Animations/Fx: Mainframe
Sound: Christiano Sossi Development: TYO-id Backend: unit9 tech.
Interactive Production Company:unit9