Unit9 is a digital creative production company. Our directors, graphic artists and web specialists have created some of the most entertaining and compelling interactive experiences of the last 10 years.

Frank The Fruitcake

unit9 director Michael Sugarman and the Martin Agency present a unique and interactive Christmas gift for Walmart: Frank the Fruitcake is coming to your Facebook page for Christmas.

To keep the feeling real and less “digital”, Frank the Fruitcake was shot using puppetry on a physical set. When Frank arrives on your Facebook page as your special Christmas gift, he’s determined not to be sent away again. There’s only one problem: He never stops talking
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Fruitcakes are the Christmas gift nobody wants, which end up in an infinite cycle of passing on. That’s the idea behind Frank. A “send him away” button hovers above Frank as he goes on and on about himself, his special skills, and his hang-ups, but he’s not about to let himself be send away again without a fight.

Who would you share him with?

Frank The Fruitcake | Read the Mashable article | view the making of | more from this director

Agency: The Martin Agency Brand: Walmart Director: Michael Sugarman Interactive Producer: Claudio Bellanga Executive Producer: Piero Frescobaldi Technical Lead: Keita Kuroki Developer: Tomasz Brunarski, Silvio Paganini Design: Jarrod Castaing, Josh Smith Animation: Edmund Fung, Benz Vontagnee Sound Design: Steve Nolan Live Action Producer: Michelle Craig Director of Photography: Carl Burke Live Action Production: Holster Studios Production Company: unit9