Samsung – Music

Samsung have teamed up with Bang & Olufsen for the speakers in their new phones. The Microsite highlights these attributes, But beyond the obligatory slick brochureware we were asked to create an interactive component that would engage visitors and reinforce the association between Samsung and Music.In order to facilitate the rollout into 30 territories the solution needed as little copy as possible.

What better way to create the association than let you compose music.  Taking the Japanese Zen Garden as a reference, we imagined a minimal, interactive music tool enabling you to compose and create personalized music in a 3D soundscape. Fly through it, Then save it to the gallery or export it to your blog.

Instead of Zen Garden’s stones we use coloured blocks that dance to the sound and rhythm of your music. All controlled by code with an infinite number of possible combinations, the site gives a unique experience every time. A space to be filled with your imagination.
music.samsungmobile.com

the making of

Agency: Mather London Brand: Samsung Mobile
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Rakesh Patel Project Manager: Fred Chak
Interactive Production Company: unit9