Reebok site launch
Internal video to accompany the launch of the new Reebok website. Explaining the new vision. Challenging the apparel industry in the reality of today’s consumer. Reebok is placing digital at the heart of the brand. Mobile and website integrated with production, Forging a A 2 way dialogue with the consumer making them stakeholders in the brand.
Agency: Seth Brand: Reebok
Interactive Director: Christian Etter Producer: Susan McCrystal
Interactive Production Company: unit9
