Nestlé – Extrême
A game about being a film director. The users direct their own version of a story involving a beautiful girl escaping through the city with the last Extrême ice cream.
We guide the user through a series of mini tasks. Applying custom camera panning, choosing camera angles, changing the cast, selecting music, and even applying a final grade to the film to finish it off.
All decisions made by the user point to narrative choices, and this creates a more responsive and engaging experience for the player.
Agency: JWT Paris Brand: Nestlé Extrême
Interactive Director: Anrick Bregman Tech lead: Yates Buckley Producer: Sam Becker
Art Direction and Design: unit9 Sound FX: Steve Nolan
Agent: Creative Syndicate Interactive Production Company: unit9
