Unit9 is a digital creative production company. Our directors, graphic artists and web specialists have created some of the most entertaining and compelling interactive experiences of the last 10 years.

McDonald’s Monopoly Original Race

The McDonald’s Monopoly Original Race promotion is run every year, involving an on-pack promotion, which gives customers vouchers showing a promo code with products they buy from McDonalds. With this code, the customer goes online and enters the game designed this year by unit9, to be in eith a chance to win 10,000 Euro every day.

To make the win/no win situation more fun and engage users, unit9 director Fredrick Aven was asked to create a youtube channel takeover. The race takes place on a gigantic version of the Monopoly board in a flash based branded youtube channel. Using facebook connect, the users profile picture is embedded in one of the runners. In addition to the youtube channel takeover, unit9 also designed a trailer and an interactive MSN banner to direct users to the game.

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Agency: DDB Paris Brand: McDonald’s Director: Fredrick Avén Interactive Producer: Roxanne Nazrudeen Project Manager: Eleanor Bourdillon-Miller Technical Lead: Bruno Ribeiro Animation: Sam Cundall, Maki Yoshikura Design: Helpful Strangers 3D: Kettle Studio Production Company: unit9