McDonald’s Monopoly Original Race
To make the win/no win situation of McDonald’s yearly running Monopoly Original Race more fun, unit9 director Fredrick Aven was asked to create a youtube channel takeover. The race takes place on a gigantic version of the Monopoly board in a flash based branded youtube channel. In addition to the youtube channel takeover, unit9 designed a trailer and an interactive MSN banner to direct users to the game.