Guinness – Bring It to Life
Guinness have extended their recently launched ‘Bring It To Life’ campaign through the launch of a Bring It To Life partnership with Google Earth.
Visitors can use customised Google Earth technology to create their own planet, then ‘Bring It To Life’ by selecting terrains and designs for the planets’ landscape. Facebook integration allows creations to be shared with Facebook friends and Facebook friends can be invited to co-create and participate in the development of Bring It To Life planets.
Prizes are unlocked as the game progresses and players can win crates of Guinness, with the ultimate winner getting a years supply.
Check out the piece on Contagious
Agency: AMV BBDO Brand: Guinness
Project Director: Piero Frescobaldi Tech lead: Gilles Boisselet Producer: Fred Chak Interactive Production Company: unit9