Audi Q5 – We’ve unboxed the box.
A very striking and technically challenging “page peel” format ad, in which the character appears to start from a corner of a website and fold it over to reveal the ad. The campaign ran on the Telegraph website and had 3 levels. A homepage takeover, the full-page peel and individual expandable formats. A 30% increase in web visits and 70% increase in brochure requests during the campaign period.
Agency: BBH London Brand: Audi
Interactive Director: Takayoshi Kishimoto Tech lead: Yates Buckley Producer: Wai Ming Wee
Interactive Production Company: unit9
